CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

Data Strategy Stories

Australian Stories

Data Strategy stories

Global Stories

Data Strategy stories

Advancing Analytics secures growth investment from Lead Edge
Data Analytics

Advancing Analytics secures growth investment from Lead Edge

The deal should help the European consultancy expand as demand grows for data analytics and AI advice across financial services and retail.

By Sean Mitchell • 4 min read • 2 days ago
Data value chain seen as next step for enterprises
Data Analytics

Data value chain seen as next step for enterprises

Enterprises risk missing business gains unless data quality is managed continuously from source to decision, experts say.

By Edmund Ng • 6 min read • 4 days ago
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last week
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Last week
SEI appoints AI chiefs to speed up strategy & data
Digital Transformation

SEI appoints AI chiefs to speed up strategy & data

Pressure is mounting on financial firms to turn AI pilots into measurable results as SEI adds new leadership to its data overhaul.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Last week
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Last week
Most German firms pilot AI, but few use it in core
Data Analytics

Most German firms pilot AI, but few use it in core

Legacy systems and skills shortages are slowing AI rollouts at large German companies, with only 19% putting it into core processes.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Emergn launches AI advisory for measurable returns
Digital Transformation

Emergn launches AI advisory for measurable returns

Large firms are being pushed to prove AI returns after most enterprise pilots fail to deliver measurable investment gains.

By Sean Mitchell • 4 min read • Last week
Financial firms lag on AI-ready storage, study says
Hybrid Cloud

Financial firms lag on AI-ready storage, study says

Only 10% of banks and asset managers are prioritising AI-ready storage, leaving many to tackle compliance and rising data costs first.

By Karen Joy Bacudo • 4 min read • Last week
Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Financial firms prioritise data growth over AI-ready storage
Data Analytics

Financial firms prioritise data growth over AI-ready storage

Cost pressures are keeping banks focused on storage basics, with just 10% of firms ranking AI-ready platforms as a top priority.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Syniti wins Syensqo data overhaul deal after Solvay split
Digital Transformation

Syniti wins Syensqo data overhaul deal after Solvay split

The deal will help the chemicals group cut migration errors as it consolidates fragmented systems into a single SAP S/4HANA platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Anthropic says Claude automates 95% of analytics queries
Data Analytics

Anthropic says Claude automates 95% of analytics queries

Routine analytics work is being shifted from data scientists as Anthropic says Claude now handles most queries with about 95% accuracy overall.

By Mark Tarre • 5 min read • This month

Stories from Other Regions

Data Strategy stories

EY & Lalamove team up on Hong Kong drone logistics
Smart Cities

EY & Lalamove team up on Hong Kong drone logistics

Hong Kong's low-altitude economy could gain new momentum as the pair map out drone-and-road delivery models for major enterprise clients.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
London firms lead AI adoption as regional gap widens
Digital Transformation

London firms lead AI adoption as regional gap widens

The capital's lead in AI use may widen Britain's productivity divide, with many regional firms lacking the data and cloud basics to scale.

By Mark Tarre • 4 min read • Last week
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Last week