CFOtech Australia - Technology news for CFOs & financial decision-makers

Digital Marketing stories - Page 2

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What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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martech
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cx
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partner programmes
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
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Twilio to deliver new customer-aware generative AI
Mon, 7th Aug 2023
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cx
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martech
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ai
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
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UserTesting launches new certified agency partner program
Tue, 25th Jul 2023
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cloud services
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digital transformation
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cx
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Axcient Welcomes Bryce Roberts as Vice President of Marketing
Wed, 12th Jul 2023
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cloud services
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data protection
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dlp
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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bi
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big data
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data analytics
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
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Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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seo
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partner programmes
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
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Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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cloud services
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public cloud
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ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
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Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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bi
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big data
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digital transformation
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
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Australian consumers report data-sharing concerns
Wed, 7th Jun 2023
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digital marketing
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privacy
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data sharing
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
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Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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retail
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singapore
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digital marketing
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.
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OutSystems appoints Christine Nurnberger as Chief Marketing Officer
Wed, 31st May 2023
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cybersecurity
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digital marketing
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application development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
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Darktrace Hires Chris Kozup as Chief Marketing Officer
Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
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Why marketers need to activate customer data in real-time
Thu, 18th May 2023
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bi
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big data
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cdp
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
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Mortar AI forms new collaboration to develop SaaS marketing platform
Thu, 11th May 2023
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saas
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cx
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martech
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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retail
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asia pacific
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
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Security issues drive Aussie companies to adopt new CMS
Thu, 20th Apr 2023
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ecm
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martech
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forrester research
Storyblok, the CMS specialist, has released a report on the state of CMS in Australia, with security issues cited as a common reason for switching systems.
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New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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digital marketing
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developers
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
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Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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partner programmes
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creative technologies
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ai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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creative technologies
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digital marketing
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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creative technologies
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social media listening
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social media
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.