Digital Marketing stories - Page 2
What this drinks retailer did to boost customer conversion to almost 100%
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Twilio to deliver new customer-aware generative AI
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
UserTesting launches new certified agency partner program
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Axcient Welcomes Bryce Roberts as Vice President of Marketing
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
APAC marketers welcoming end of third-party cookies - report
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Affable.ai brings the power of AI to influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Australian marketers looking to improve outcomes with generative AI
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
Australian consumers report data-sharing concerns
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
Untie Nots wins deal with largest supermarket chain in Singapore
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.
OutSystems appoints Christine Nurnberger as Chief Marketing Officer
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
Darktrace Hires Chris Kozup as Chief Marketing Officer
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
Why marketers need to activate customer data in real-time
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
Mortar AI forms new collaboration to develop SaaS marketing platform
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
New Relic strengthens partner ecosystem with latest additions
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
Security issues drive Aussie companies to adopt new CMS
Storyblok, the CMS specialist, has released a report on the state of CMS in Australia, with security issues cited as a common reason for switching systems.
New Storyblok fund encourages content management innovation
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
Versa Networks appoints Dan Maier as CMO
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Adobe and NVIDIA extend partnership to develop generative AI
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
Accenture, Adobe unlock content supply chain value
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
Higher social media spend by Australian SMEs in 2023: GetApp
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.