Digital Out of Home (DOOH) stories

JCDecaux lands long-term digital advertising contract at Western Sydney International Airport, set to open with capacity for 10 million passengers.

Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

JCDecaux launches Nurture for Country, doubling ad spend and support for eligible First Nations-owned firms across its Australian network.

JCDecaux Australia names Angus Leech National Director - Revenue, a new role to centralise national sales leadership as its business grows.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.

Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Wildstone is set to break into Australia's $1.07 billion OOH advertising market, appointing industry veteran Noel Cook to lead the expansion drive.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.