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Fan Experience Stories - Page 3

Australian Stories

Fan Experience stories

Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
TEG & Google Cloud launch AI assistant to personalise live events
Data Analytics

TEG & Google Cloud launch AI assistant to personalise live events

Ticketek Entertainment Group and Google Cloud have launched Stella, an AI assistant enhancing live event discovery and personalising fan experiences.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
Cricket Australia unveils AI feature for live match insights
Marketing Technologies

Cricket Australia unveils AI feature for live match insights

Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

By Sean Mitchell • 3 min read • Wed, 12th Feb 2025

Global Stories

Fan Experience stories

Six Nations Rugby partners with Capgemini to boost digital fan experience
Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Seattle Seahawks unite fan data with Amperity for better engagement
Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
AI transforms sports engagement as fans seek personalisation
Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
NFL partners with NetApp to enhance data management
Data Analytics

NFL partners with NetApp to enhance data management

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
Ericsson partners with SailGP for 5G-enhanced sail races
Data Analytics

Ericsson partners with SailGP for 5G-enhanced sail races

Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.

By Melania Watson • 3 min read • Fri, 31st Jan 2025
AC Milan enhances fan experience & performance with tech
Storage

AC Milan enhances fan experience & performance with tech

AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.

By Catherine Knowles • 3 min read • Wed, 30th Oct 2024

Stories from Other Regions

Fan Experience stories

NBA China partners with Alibaba Cloud to enhance AI fan experience
Artificial Intelligence

NBA China partners with Alibaba Cloud to enhance AI fan experience

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
8x8 extends Southampton FC partnership to boost fan engagement
Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025
Amitabh Bachchan & Ganguly debut as AI holograms in India
Digital Transformation

Amitabh Bachchan & Ganguly debut as AI holograms in India

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

By Catherine Knowles • 4 min read • Thu, 17th Apr 2025
LG partners with Red Sox for major Fenway Park display upgrade
Digital Signage

LG partners with Red Sox for major Fenway Park display upgrade

LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

By Catherine Knowles • 3 min read • Tue, 8th Apr 2025
NTT DATA to innovate fan experience at the 152nd Open at Royal Troon
Unified Communications

NTT DATA to innovate fan experience at the 152nd Open at Royal Troon

NTT DATA aims to revolutionise the fan experience at the 152nd Open Championship with digital twin tech, AI-driven insights, and a private 5G network.

By Catherine Knowles • 3 min read • Thu, 11th Jul 2024