CFOtech Australia - Technology news for CFOs & financial decision-makers

Fitbit stories

Ebooth

Is your refund and returns policy ACCC-compliant?

Wed, 26th Feb 2025
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fitbit
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warranties
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opinion
The ACCC has highlighted misleading return policies on over 2,000 Australian retail websites, prompting calls for businesses to review compliance with consumer rights.
C suite deputy

Deputy expands executive team with Alla MacDonald & Keshila Vallot Shannon

Wed, 3rd Apr 2024
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risk & compliance
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fitbit
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docusign
Deputy, a major shift work platform, makes notable appointments to its leadership team, including Alla MacDonald as SVP of Strategic Finance and Operations, and Keshila Vallot Shannon as SVP of Global Marketing.
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Hands-on Review: Fitbit Charge 6

Thu, 1st Feb 2024
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wearables
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fitbit
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gps
The Charge 6 comes filled to the brim with features, including more than 40 different exercise modes, built-in GPS, and an ECG heart health reader.
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Fitbit unveils Charge 6, its most advanced tracker yet

Tue, 17th Oct 2023
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wearables
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google
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fitbit
Revolutionising wearable tech, the Fitbit Charge 6 debuts with enhanced heart rate metrics and integrated Google utilities.
Fitivit

Hands-on Review: Fitbit Luxe, my favourite fitbit tracker to date

Mon, 11th Oct 2021
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gaming
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digital entertainment
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fitbit
Fitbit Luxe: A sleek and stylish fitness tracker that combines fashion and functionality, perfect for any outfit.
Fitbit proxima

Hands-on Review: Fitbit Ace 3 - Fitbit's newest fitness tracker for kids

Fri, 30th Apr 2021
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gaming
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digital entertainment
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fitness
The Fitbit Ace 3 is a great, sleek way to motivate children to exercise and to be healthy. It's well worth the investment.
Futbut

Google completes $2.1 billion acquisition of Fitbit

Fri, 15th Jan 2021
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data privacy
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google
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fitbit
Google completes Fitbit acquisition, ensuring data privacy with commitments not to use health data for ads and to keep it separate from other Google ad data.
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Hands-on Review: Fitbit Sense

Mon, 23rd Nov 2020
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gaming
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wearables
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digital entertainment
This year, Fitbit surprised its fanbase with a brand new watch, the Fitbit Sense. Is it any better than the Versa 2 or 3? Is it worth the new, hefty price tag?.
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Global study to discover if wearables data can predict COVID-19

Thu, 19th Nov 2020
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fitbit
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mental health
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university of sydney
Can wearable tech predict COVID-19? Researchers from the University of Sydney join a global project to find out.
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Attempts to block Google's acquisition of Fitbit over health privacy

Tue, 10th Nov 2020
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healthtech
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google
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fitbit
Monash Business School aims to halt Google's acquisition of Fitbit, claiming it could monetise health data from 28 million users.
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Fitbit's new products want to help manage your stress levels

Wed, 26th Aug 2020
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wearables
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digital signage
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displays
Fitbit unveils new smartwatches, including the advanced Fitbit Sense with stress management and heart rate monitoring capabilities.
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Fitbit stats: More intense workouts are better for your body

Fri, 7th Aug 2020
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healthtech
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fitbit
Fitbit data shows that more Active Zone Minutes (AZMs) lead to better health stats, including lower resting heart rate and BMI.
Wearable

Wearables market sees 29.7% growth, driven by hearables

Fri, 29th May 2020
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wearables
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apple
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samsung
The growth in Q1 2020 was fuelled by new product launches from market leaders as well as increased perceived utility as people set up offices at home.
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New wearable devices to diagnose medical conditions such as preeclampsia, epilepsy and heart attacks

Tue, 26th May 2020
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healthtech
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fitbit
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healthcare
New wearables are set to diagnose medical conditions such as preeclampsia and heart attacks, says the University of South Australia.
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Hands-on Review: The Fitbit Charge 4

Wed, 20th May 2020
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gaming
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semiconductors
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digital entertainment
With inbuilt GPS and Fitbit Pay in a reasonable $270 device, I appreciate the insights it provides for the sake of my mental and physical health.
Wearable

Fitbit begins study to determine if devices can detect heart irregularities

Fri, 8th May 2020
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fitbit
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smartphones
Fitbit launches the Heart Study, aiming to enrol thousands to test if its wearables can detect atrial fibrillation, potentially revolutionising early detection.
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Google's Fitbit acquisition under scrutiny

Tue, 28th Apr 2020
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wearables
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google
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apple
Despite economic issues, the wearables market is growing, Futuresource Consulting claims. Amongst this, Google inches closer to swallowing Fitbit.
Fitbit

Fitbit's Charge 4 features inbuilt GPS and Fitbit Pay

Thu, 16th Apr 2020
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fitness
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fitbit
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fitness tracker
Fitbit's renowned Charge fitness tracker is welcoming the fourth iteration to its product line – the Charge 4.
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82% growth in Q4 2019 indicates growing appetite for wearables

Wed, 11th Mar 2020
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wearables
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apple
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samsung
IDC reports the popularity of hearables was behind the unprecedented growth – the headphones and ear pods market captured 55.3% of the entire market.
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Momentum across APAC drives wearable band market as Fitbit falters

Wed, 18th Dec 2019
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wearables
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apple
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samsung
Momentum across APAC drives a 65% surge in the wearable band market in Q3 2019, with Xiaomi dominating as Fitbit's market share dips amidst acquisition talks.