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Generative AI lagging in ANZ brand strategies despite high employee usage
EduTech

Generative AI lagging in ANZ brand strategies despite high employee usage

Despite high employee usage, generative AI adoption in Australia and New Zealand brand strategies lags, says Adobe.

By Kaleah Salmon • 3 min read • Thu, 14th Dec 2023
Marketers look to generative AI as customer expectations increase: Adobe
Customer Experience

Marketers look to generative AI as customer expectations increase: Adobe

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

By Gaurav Sharma • 5 min read • Fri, 16th Jun 2023
IWD 2023: Paving the way for the next generation of female leaders
Marketing Technologies

IWD 2023: Paving the way for the next generation of female leaders

The power of representation in STEM can't be overlooked. Small acts of inclusivity have a lasting impact. Let's foster a more diverse future. #WomenInSTEM.

By Katrina Troughton • 4 min read • Thu, 9th Mar 2023
Adobe reveals findings from its latest Digital Trends Report
Data Analytics

Adobe reveals findings from its latest Digital Trends Report

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

By Catherine Knowles • 4 min read • Wed, 1st Mar 2023
Adobe appoints Katrina Troughton as Vice President & Managing Director
Marketing Technologies

Adobe appoints Katrina Troughton as Vice President & Managing Director

Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).

By Nadine Rogers • 1 min read • Fri, 30th Sep 2022
IBM continues to invest in hybrid cloud and AI strategy with latest acquisition
Digital Transformation

IBM continues to invest in hybrid cloud and AI strategy with latest acquisition

IBM acquires Australian digital transformation services company SXiQ to enhance its hybrid cloud and AI strategy.

By Catherine Knowles • 3 min read • Thu, 2nd Dec 2021

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