CFOtech Australia - Technology news for CFOs & financial decision-makers

Market Growth stories - Page 3

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Why brand visibility is the most critical metric in today's AI-driven world

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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Thomas jeng  openai vc partnerships lead for apac

OpenAI boosts Australian startups credits to USD $50,000

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digital transformation
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genai
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ai
OpenAI triples Australian startup credits to USD $50,000 and adds free ChatGPT Business seats in expanded local founders programme.
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Strong growth for Irish tech imports across Australia and New Zealand

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fintech
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risk & compliance
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ai
Irish tech exports to Australia and New Zealand have surged nearly 60% in five years, with Enterprise Ireland backing rapid sector growth.
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Acusensus adopts NetSuite to drive global ERP growth

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smart cities
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data analytics
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digital transformation
Acusensus turns to Oracle NetSuite to unify global ERP, cutting month-end close by 60% and tripling invoices as it scales worldwide.
Rolf

Understanding the value of virtual power plants as grid resources

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cartech
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power / energy
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ai
Virtual power plants are emerging as cheaper, flexible grid allies, turning homes, EVs and batteries into a fast-growing virtual energy network.
Erica smith

Logicalis Australia expands Erica Smith growth remit

Last month
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hybrid cloud
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partner programmes
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ai
Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.
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LivTech adds CMO & CRO to drive healthcare tech growth

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saas
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
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Wandsworth digital billboard gets luxury-ready revamp

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smart cities
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digital transformation
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daktronics
BackLite and Wildstone unveil a revamped Wandsworth digital billboard, targeting luxury brands amid rising UK premium ad spend.
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G2A adds Klarna to offer flexible payments for gamers

Last month
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gaming
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fintech
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digital entertainment
G2A adds Klarna at checkout, letting European gamers split or delay payments on over 90,000 digital titles and in-game purchases.
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External OEM storage revenue rises 3.9% to USD $33bn

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storage
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network infrastructure
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hyperscale
IDC says the external OEM enterprise storage market returned to growth in 2025 as delayed refresh cycles lifted spending, with all-flash arrays leading gains.
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Baidam appoints Beau Hodge as new Chief Executive Officer

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socs
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cybersecurity
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it industry
First Nations-owned cyber security provider Baidam has named long-serving executive Beau Hodge as its new Chief Executive Officer.
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Cynomi targets MSPs with new third-party risk push

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saas
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digital transformation
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cloud security
Cynomi is urging MSPs to tap booming demand for third-party risk services as supply chain attacks surge and compliance rules tighten.
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Mastercard unveils AI 'Virtual C-Suite' for small firms

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data analytics
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digital transformation
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fintech
Mastercard launches its Virtual C-Suite AI agents, starting with a Virtual CFO, to give small firms automated executive-style insights.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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'Imbosster Syndrome' hits confidence of sole traders

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digital transformation
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fintech
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financial systems
'Imbosster Syndrome' is eroding the confidence of Australian sole traders, with self-doubt stalling key decisions and slowing business growth.
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Microsoft unveils 365 E7 suite & Agent 365 for AI control

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data protection
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digital transformation
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iam
Microsoft shifts Copilot from assistant to AI agents and unveils the E7 Frontier Suite to bundle automation, security and governance.
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Teciem names Didier Bouillard chair to steer growth

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fintech
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martech
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risk & compliance
Teciem appoints fintech veteran Didier Bouillard as independent chair, tasking him with steering governance and growth under private equity.
Beyond key

Beyond Key opens Sydney office to drive APAC growth

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data analytics
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digital transformation
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cx
Beyond Key has opened a Sydney office to anchor its APAC expansion, targeting digital transformation and cloud projects across the region.
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SMEs bullish on growth but stuck in strategic advice gap

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risk & compliance
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productivity
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smb
Australian SMEs are upbeat on 2026 growth but say they are “flying blind”, lacking strategic advisers and facing a sharp regional advice gap.
Fabrizia

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.