Market research stories

Australian consumers' payment preferences are evolving, with security and variety boosting revenue potential, says Worldpay's new report.

Perceptive partners with Qualtrics to enhance its market research and experience management services, promising significant benefits for over 150 clients.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com’s Fast 50 Index, defying AI disruption fears.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.

Human8 appoints Mark Alvarez as Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia, eyeing AI-driven growth.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Research by Apricorn shows 63% of UK and US IT leaders fear mobile workers will cause data breaches, with 55% admitting deliberate security compromises.

Conjointly and Cint have partnered to enhance survey data quality and reduce fraud through a new server-to-server integration, promising reliable insights.

UK business investments surged by 6.1% in 2023. Jumar's CDIO Chris Weston advises that aligning tech investments with strategic goals is key to future-proof growth.

Wasabi Technology's leadership reveals how their first-class object storage responds to unique ANZ cloud challenges and global industry trends.

Japanese SMBs express optimism about AI's potential to improve operational efficiency, according to Barracuda Networks.

HubSpot's study reveals 9 out of 10 Singaporean social media marketers predict a rise in direct-to-consumer sales on social media platforms in 2024, highlighting the shift towards social media as a primary retail channel.

Angel Investment Network's 2024 survey reveals that Angel investors' motivations shift towards positive impact over financial gain, highlighting new trends and potential pitfalls for start-ups.

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

Proptech is revolutionising the commercial property industry, offering solutions to challenges like complex legacy systems and manual processes.

Juniper Research predicts a 138% jump in transactions via biometric-enabled Point of Sale (POS) terminals, climbing from 19.5 billion in 2023 to 46 billion by 2028.

After an 18% decline in 2023, Canalys predicts Mainland China's PC market will recover with a 4% rise by 2024, backed by IT investments from corporates.

ADP has been acknowledged as a global payroll front-runner by prominent industry analysts including Everest Group.