Market research stories

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

Attest launches Compass, an AI co-pilot to help insight teams design surveys faster, surface key findings and craft stakeholder-ready stories.

Smart appliances are spreading faster in the Global South than Western Europe, as households chase lower running costs over green credentials.

Only 1% of FTSE AIM-100 firms have AI embedded in core operations, as poor data governance and weak strategy stall wider adoption.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

Marketers’ AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Monzo launches free HMRC-recognised in-app tax filing for sole traders and landlords, ahead of Making Tax Digital for Income Tax in 2026.

Australian parents report rising back-to-school stress, with many turning to printed planners and checklists to cut screens and calm mornings.

US travellers embrace AI to plan and compare trips but still prefer to handle bookings and payments themselves amid trust and security concerns.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Smart speakers and TVs dominate UK smart homes as Argos index shows rising demand for security, heating and energy-saving tech.

Canadian firms are losing cash and facing fines after using chatbots like ChatGPT for tax advice, a survey of accountants has warned.

Employment Hero launches a quarterly SMB Insight Engine to track Canadian small firms’ confidence amid hiring strain and burnout fears.

Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.

Money has overtaken health, time and relationships as the main driver of life satisfaction in the UK, new research from Intuit shows.

Most UK adults aged 28-40 would trust AI to manage spare cash and bills, a survey finds, despite low confidence in their own finances.

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers’ top priority, with zonal designs and cloud-led updates surging.

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.