Marketing news stories
Techday's different story types explained
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape.
Lightspeed launches all-in-one marketing platform in A/NZ
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
ComCom welcomes new marketing codes for the telecom industry
The Commerce Commission is welcoming the creation of new marketing codes for the telecommunications industry.
Veryfi announces Mobile Receipt Capture for D2C marketing apps
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.
Validity and Red Sift enter data partnership to aid marketers
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
Smith Brothers Media
Smith Brothers Media wins big at Horizon Interactive Awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
How to prepare bylines for publication on our sites
This story describes the publication guidelines for customers submitting bylines.
Techday sponsored stories are a powerful medium - how can you use them?
Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.
How the editorial team works at Techday: Our tips for you
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance.
Salesforce announces new service and marketing innovations
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
Techday introduces new IT Reports section across all sites
Techday is once again striving to provide the best experience for our clients, and we are pleased to announce a new section dedicated to asset promotion.
Uncovering hidden eCommerce, marketing gems through knowledge graphs
Marketers have access to more data than ever before - and it’s growing exponentially. The pandemic-driven acceleration in digitisation has created vast repositories of data around consumers, products and purchases.
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business.
70% of Australian companies report increased turnover
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
Customers leaving in droves, companies struggle to rebound
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology technology.
Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
Choosing a good cloud service provider can be the make or break choice when determining an MSP's success, and to curb this worry they should look no further than Hosted Network.
Upstream and Socital to trial global retail marketing solution
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot to serve growing online businesses
“Increasingly, businesses are being driven to start or grow their business online. And these entrepreneurs are being challenged to up their game."