Marketing stories

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.

Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.

Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.

Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.

Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.

SiteMinder widens hotel distribution to AI booking tools as Demand Plus and Channels Plus link live rates to ChatGPT, Claude and partners.

Adactin rolls out graduate scheme as tech employers warn only 1% of surveyed employers say new IT graduates are job-ready.

Thryv has rolled out Thryv AI Lead Flow in Australia and New Zealand, aiming to help small businesses capture enquiries, score prospects and automate follow-up.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.

AI is transforming search from keyword matching to meaning-based systems, forcing businesses to rethink SEO, content structure and technical foundations.

AI mentions surge in Australian job ads as employers broaden use, but public sector hiring still lags private firms by months.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.