Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Low-code AI: Where speed meets simplicity in performance marketing
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Startup marketing on a budget: Strategic blueprint for success
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
Adobe rolls out new automation and collaboration features
Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
Video: 10 Minute IT Jams — Who is Sitecore?
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
Cheetah Digital and Blended Digital announce partnership
Cheetah Digital pairs with Blended Digital, boosting APAC's customer engagement capabilities.
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Ingram Micro Cloud launches go-to-automation hubs
Ingram Micro Cloud has launched two Go-to-Automation hubs for partners and vendors, offering through-channel marketing automation and sales enablement tools.
Fujitsu takes consumer prediction up a notch
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
ANZ consumers expect a stellar customer experience, Adobe finds
ANZ consumers demand top-notch, personalised service; tech aids satisfaction, finds Adobe Index.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
How marketing automation could shape NZ’s future
Through automation the customer discovery process is instant.
Why email still makes for a great business tool
Email is not going away, if anything, businesses are becoming more reliant on email.
HubSpot’s latest offering makes it easier to deliver better CX
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
SAS a Leader in Magic Quadrant for multichannel marketing hubs
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketo announces Slack integration to improve sales and marketing collaboration
The new integration will enable notifications on leads in real-time.
It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.