Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Tech marketing in 2025 shifts to strategy & messaging clarity
Today
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marketing automation
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Hivekind AI launches PR Agent to streamline B2B media relations
Yesterday
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marketing automation
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
UK SMBs miss out on GBP £217 billion due to unrealised growth
Yesterday
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marketing automation
UK small businesses lose GBP £217 billion yearly, with 58% of growth potential unfulfilled due to operational challenges and limited AI adoption.
Adclear raises GBP £2.1 million to boost AI-powered compliance
Yesterday
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marketing automation
Adclear secures GBP £2.1 million to expand its AI-powered platform that automates compliance for major UK financial institutions' marketing content.
SALESmanago appoints Phil Draper as CEO to drive global AI growth
Last week
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marketing automation
SALESmanago appoints Phil Draper as CEO to lead global expansion and enhance AI-driven customer engagement on its platform used by 3,600 firms worldwide.
Xero research shows small firms lag on AI
Last week
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marketing automation
Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.
Google unveils AI tools for smarter ads & analytics insights
Last week
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marketing automation
Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.
Australian small businesses face readiness gap in adopting AI tools
This month
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marketing automation
Despite AI spurring revenue growth for many, over half of Australian small businesses remain unprepared to fully integrate AI into core operations, exposing a readiness gap.
UK businesses urged to blend agility & discipline for 2026 growth
Last month
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marketing automation
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Last month
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marketing automation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Last month
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marketing automation
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
MarTech spending risks USD $215 billion loss without clearer ROI
Last month
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marketing automation
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.
Auxia unveils AI-native marketing platform with unified workspace
Last month
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marketing automation
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.
Twilio unveils new data features to boost enterprise engagement
Last month
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marketing automation
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Last month
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marketing automation
Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.
Adobe launches AI agents to streamline B2B marketing journeys
Last month
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marketing automation
Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Last month
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marketing automation
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Last month
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marketing automation
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence package to boost CX
Last month
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marketing automation
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches AI-driven customer intelligence for real-time CX
Last month
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marketing automation
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.