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Marketing Automation stories
Cheetah Digital and Blended Digital announce partnership
Partnership struck to help drive customer engagement for APAC brands.
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HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Ingram Micro Cloud launches go-to-automation hubs
“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."
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Fujitsu takes consumer prediction up a notch
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
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HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
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Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
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How marketing automation could shape NZ’s future
Through automation the customer discovery process is instant.
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Why email still makes for a great business tool
Email is not going away, if anything, businesses are becoming more reliant on email.
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HubSpot’s latest offering makes it easier to deliver better CX
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
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SAS a Leader in Magic Quadrant for multichannel marketing hubs
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.
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Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
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Marketo announces Slack integration to improve sales and marketing collaboration
The new integration will enable notifications on leads in real-time.
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It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
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