Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Klaviyo unveils AI Composer for marketing campaigns
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digital transformation
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Inlight launches martech practice with Anthony Fontana
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data analytics
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digital transformation
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
monday.com launches AI agent marketplace for enterprises
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monday.com unveils Agentalent.ai, a marketplace where enterprises can recruit vetted AI agents for defined roles across their operations.
Constructor debuts AI agent for eCommerce merchandising
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martech
Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
Salesforce adds AI agents to small business suites
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digital transformation
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Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
Broot.ai adds Vonage voice APIs for in-app CRM calling
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saas
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crm
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Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
monday.com launches AI agent hiring platform Agentalent.ai
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digital transformation
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hyperscale
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martech
monday.com unveils Agentalent.ai, a marketplace to recruit, vet and onboard AI agents into defined business roles alongside human staff.
Oracle opens Sydney AI hub for Australia & Oceania
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data analytics
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digital transformation
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cx
Oracle opens a Sydney AI hub to train, test and fast‑track cloud and AI projects for customers across Australia and Oceania.
Infobip report marks shift to omnichannel AI messaging
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Changing customer loyalty landscape: Here's what retail leaders need to know
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data analytics
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cx
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martech
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Pacvue adds Reddit Ads to unify retail media planning
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
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crm
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Trust as a measurable asset for CMOs in the age of AI
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Retailers warned: identity gaps blunt AI personalisation
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data analytics
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digital transformation
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Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
Adobe & Nvidia deepen AI pact for creative workflows
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Zapier data shows AI is now infrastructure for leads
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Shopify, Klaviyo deepen tie-up for global eCommerce
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crm
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digital transformation
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cx
Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
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virtualisation
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devops
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data analytics
CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
Wise predicts agentic AI shift in business by 2026
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uc
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data protection
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data analytics
Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.