Marketing Automation stories - Page 12
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Chronos Agency partners with HubSpot to expand ANZ services
Tue, 24th Sep 2024
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Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.
HBF launches new cloud systems in major digital overhaul
Mon, 23rd Sep 2024
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digital transformation
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hyperscale
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HBF has launched a major digital transformation, introducing cloud-based systems for over 1 million members, enhancing engagement and self-service capabilities.
Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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cdp
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Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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data analytics
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Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Digital Balance partners with Insider for advanced personalisation
Thu, 25th Jul 2024
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data analytics
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Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
Red Rain unveils major updates to RedView CRM for law firms
Fri, 28th Jun 2024
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crm
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Red Rain's RedView CRM gets a major upgrade, offering new features to boost efficiency and insights for law firms. CEO Stephen Butler highlights unparalleled value.
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
IWD 2024: The lessons I've learned from a life on the move
Fri, 8th Mar 2024
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public cloud
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Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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data analytics
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Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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data science
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martech
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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data analytics
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apm
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Video: 10 Minute IT Jams - An update from Eagle Eye
Mon, 25th Sep 2023
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Eagle Eye's Miles Toolin discusses the company's AI-driven loyalty and promotions platform and its plans for the APAC market. #TechDay #marketing.
Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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data analytics
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cx
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martech
Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
Video: 10 Minute IT Jams - An update from n3 Hub
Mon, 13th Mar 2023
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data analytics
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cx
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Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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data analytics
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cloud security
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martech
Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.