Marketing stories - Page 11

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

Small businesses in Australia and New Zealand report high confidence ahead of the holidays, despite financial pressures and concerns over AI in marketing.

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

Black Friday 2024 saw a surge in sale-related searches, with conversion rates tripling, but retailers risk losing customers if sites aren't optimised for deal queries.

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.