Marketing stories - Page 3

CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.

Australian online retailers are splitting into AI winners and laggards, as Ecommerce Equation says focused uses are lifting conversion, forecasting and margins.

Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.

Smarter hosting choices are becoming a key edge for Australian online retailers, as speed, stability and scalability shape sales and customer trust.

Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Receivers take control of Click Frenzy and Power Retail as both businesses keep trading while options are reviewed under liquidation.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

Aquablue opens Morristown headquarters as Chief Executive Officer Chris Marino hails expansion after workforce growth of more than 40%.

Australian SMEs defy weak sentiment to lift hiring 6.8%, while AI job ads surge 13-fold and construction and trades lead wage growth.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.