Marketing stories - Page 31

APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.

LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.

Email marketing crucial for business growth and customer relationships, survey finds. Lack of time and support hinder success. Metrics matter.

KPMG will support Melbourne Airport's Microsoft Dynamics implementation across financials, supply chain, sales, customer service and marketing.

New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.

Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.

74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.

Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.

Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.