Marketing stories - Page 35

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. .

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

Seismic acquires training solution Lessonly, closes $170m Series G funding round, and plans to expand its sales and marketing platform.

Nuheara partners with Bench to enhance brand visibility and search volumes, shifting focus from expensive digital platforms.

Vistaprint and Wix partner to offer small business owners an integrated online and offline marketing solution.

A Salesforce report says customers are 'clinging' to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.

Acoustic expands Australian offices and launches cloud-based data center as part of growth strategy, says CEO.

Zoho has launched its new Business Intelligence Platform, which uses AI and data analytics to provide precise marketing and business insights to customers.

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

Australian consumers' online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.

Appier acquires omnichannel chatbot platform BotBonnie to enhance its marketing offerings and expand customer base.

Australian-based sales and marketing enablement firm Seismic appoints Heather Cook as its new VP for Asia Pacific.

Adobe Summit event kicks off with record-breaking figures, showcasing the importance of customer experience in a booming commerce industry.

Lack of AI and machine learning use in digital marketing is hindering personalised experiences for customers, says Gartner.

Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.