CFOtech Australia - Technology news for CFOs & financial decision-makers

Merline McGregor stories

Merline McGregor is an insightful author whose recent stories delve into the evolving landscape of eCommerce, particularly in Australia. Through her careful analysis of market trends and consumer behaviors, she sheds light on how digital platforms are reshaping retail experiences for both businesses and shoppers. Each story highlights unique aspects of the online marketplace, making her work a valuable resource for anyone looking to understand current dynamics in eCommerce.

By engaging with McGregor's writings, readers can gain a deeper understanding of the substantial changes occurring within the eCommerce sector. Her coverage of emerging technologies, consumer preferences, and strategic innovations reveals the factors influencing market growth and brand visibility. Whether discussing the impact of international sales or the significance of competitions like Amazon Prime Day, she provides a thorough overview of what drives success in the digital shopping environment.

Moreover, McGregor's focus on case studies, like the partnership between Pattern and local brands, showcases real-world implications of her insights, encouraging aspiring retailers and marketers to adopt similar strategies for their own success. Readers interested in enhancing their knowledge of online sales growth, market research, and consumer trust can find a plethora of practical advice woven throughout her stories.

Merline

Reimagining the workplace that was never built for women

Sat, 8th Mar 2025
In tech, the conversation about women has shifted from entry to retention and influence, as traditional structures hinder their leadership advancement.
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Pattern launches service to boost Australian Amazon sales

Wed, 6th Nov 2024
Pattern has launched Pattern Recovery to help Australian brands recover up to AUD $6 million in missed revenue from their Amazon marketplace activities.
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Pattern predicts record sales for Amazon's first six-day Prime Day in Australia

Wed, 26th Jun 2024
Pattern predicts record sales for Amazon's six-day Prime Day in Australia, citing a doubling in sales for brands and rising consumer participation, despite recent price hikes.
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Pattern study reveals trust gap in Australian online shopping

Tue, 28th May 2024
Australian shoppers trust Amazon far more than emerging rivals Temu and Shein, reveals a Pattern study. Only 7% vouch for Temu's product quality.
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Major shifts predicted in Australia's eCommerce landscape for 2024

Wed, 24th Jan 2024
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
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Pattern secures Online Sales Breakthrough Award at Google summit

Tue, 12th Dec 2023
Pattern clinches the Online Sales Breakthrough Award at the Google ANZ Partner Summit for 55% online revenue growth.
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Pattern launches Digital Shelf Tool for competitive edge

Thu, 7th Sep 2023
Pattern, the worldwide eCommerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.
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Pattern’s platform identify unauthorised marketplace sellers

Fri, 21st Jul 2023
The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.
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Pattern Australia prepares brands for Amazon Prime Day

Wed, 28th Jun 2023
Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.
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Marketplaces are the Next Frontier in Omnichannel Retail

Fri, 28th Apr 2023
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
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Amazon passing eBay in popularity says new research

Fri, 24th Mar 2023
The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.
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How Australian Brands can Expand Internationally via Marketplaces Today

Mon, 13th Feb 2023
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Aussie retailers benefit from Cyber Sales period - report

Mon, 12th Dec 2022
Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.
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Pattern Australia and popular local skincare brand partner

Tue, 15th Nov 2022
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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Demand for Australian brands grows in China despite tension

Fri, 16th Sep 2022
67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year.
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Record number of Australians shopped online over last year

Fri, 19th Aug 2022
Pattern has released new research showing that in the last twelve months, a record number of Australians made a purchase online, spending AUD $62.3 billion.