Millennials stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Australians wary of AI fraud checks as Experian data shows 56% have faced online scams or identity theft, with millennials hit hardest.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

Households under cost pressure are spreading purchases across multiple outlets, while promotions, online research and store visits shape buying decisions.

Bon Charge™ cuts prices on wellness gadgets by up to AUD $500 as survey data highlights strong demand for red light therapy among younger Australians.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.

Late payments are pushing more Australian small firms into debt, draining weeks on chasing invoices and fuelling rising financial stress.

Australians feel confident spotting cyber threats, but most still reuse passwords, share logins and ignore breaches unless directly alerted.

Australian workers fear an AI “skills cliff” as new data shows training lags behind rapid adoption, fuelling insecurity and scepticism.

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

Carsales has added AI Voice Search to its iOS app, letting Australians find cars by speaking natural phrases, with Android to follow soon.

Australian staff are driving office AI use, saving hours weekly and quietly bypassing policies as employers race to catch up with demand.