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Opinion Stories - Page 91

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Opinion stories

Why it's time Australian asset management leaders explore the true value of AI
Digital Transformation

Why it's time Australian asset management leaders explore the true value of AI

Australian asset management leaders are urged to prioritise strategic AI integration over hype, focusing on trust and solving real business problems first.

By Staff Writer • 8 min read • Mon, 2nd Jun 2025
Strengthening cyber resilience in superannuation
Multi-factor authentication

Strengthening cyber resilience in superannuation

Cyberattacks have drained AU$500,000 from Australian super funds, exposing 12.6 million members and prompting calls for stronger, layered digital defences.

By Kon Poptodorov • 4 min read • Fri, 30th May 2025
Is it time to re-think the business browser?
Malware

Is it time to re-think the business browser?

Cybercrime costs soar as Australian businesses face record data breaches. Experts urge rethinking browser security to protect sensitive data effectively.

By Rakesh Prabhakar • 5 min read • Fri, 30th May 2025
Modernizing mobile device management: Empowering productivity without compromise
Digital Transformation

Modernizing mobile device management: Empowering productivity without compromise

Pulseway modernizes Mobile Device Management, shifting from control to productivity enabler, integrating security with seamless remote support across devices.

By Victoria Boryaeva • 3 min read • Fri, 30th May 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Right work, right place: cloud rebalancing holds potential for every enterprise
Private Cloud

Right work, right place: cloud rebalancing holds potential for every enterprise

Four in five businesses plan to rebalance cloud workloads, aiming to cut costs, boost compliance, and sharpen their competitive edge by shifting to the right platforms.

By Chris Weber • 4 min read • Wed, 28th May 2025
Keep them coming back: How to reduce SaaS churn rates
Software-as-a-Service

Keep them coming back: How to reduce SaaS churn rates

The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.

By Darek Tasak • 6 min read • Wed, 28th May 2025
The data-led marketer: Driving growth through insight and alignment
Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025
Future-proofing manufacturing businesses against trade tariff volatility with ERP and MOM
Data Analytics

Future-proofing manufacturing businesses against trade tariff volatility with ERP and MOM

Australian manufacturers are turning to ERP and BI tools to navigate trade tariff volatility, boosting operational efficiency and strategic agility amid global uncertainty.

By James Robinson • 4 min read • Wed, 28th May 2025
Why enterprises can't afford to ignore cloud optimisation in 2025
Data Protection

Why enterprises can't afford to ignore cloud optimisation in 2025

Enterprises must prioritise cloud optimisation in 2025 to meet AI demands, cut costs, boost security, and drive sustainability in cloud computing.

By Peter Chambers • 5 min read • Tue, 27th May 2025
The AI tipping point: How contact centres in ANZ are reinventing CX
Data Analytics

The AI tipping point: How contact centres in ANZ are reinventing CX

AI is transforming contact centres in Australia and New Zealand, with 98% adopting it, but human skills and trust remain crucial for success.

By Richard Lundgren • 5 min read • Tue, 27th May 2025
The convergence of security and simplicity
Digital Transformation

The convergence of security and simplicity

Modern security systems prove that user-friendly simplicity can coexist with robust protection, offering seamless, secure solutions for all users.

By Lisa Tubb • 4 min read • Tue, 27th May 2025
If you view AI as purely technical, your projects will fail
Digital Transformation

If you view AI as purely technical, your projects will fail

Focusing solely on the technical aspects of AI leads to failure; organisations must adopt company-wide training and business-driven strategies for success.

By James Finley • 6 min read • Mon, 26th May 2025
Does anyone know what a CDP is anymore?
Customer Relationship Management

Does anyone know what a CDP is anymore?

CDPs, once confused with CRMs, now power data-driven customer experiences across enterprises, adapting to AI, privacy, and complex tech ecosystems.

By Steven Schuler • 5 min read • Mon, 26th May 2025

Stories from Other Regions

Opinion stories

How AI is Reshaping the Cyber Threat Landscape
Phishing

How AI is Reshaping the Cyber Threat Landscape

AI is transforming cyber threats into more complex attacks, with Canada facing rising risks amid a 47% surge in weekly cyber attacks in 2025.

By Robert Falzon • 4 min read • Sat, 31st May 2025
Three trends shaping today's energy sector
Cartech

Three trends shaping today's energy sector

Virtual power plants, rising AI data centre demand, and flexible EV charging are key trends reshaping the global energy sector amid growing challenges.

By Rolf Bienert • 5 min read • Thu, 29th May 2025
Chairs, board members named for new science mergers
Quantum Computing

Chairs, board members named for new science mergers

NIWA and GNS Science will merge into the new Earth Science Institute, chaired by David Smol, as part of Kiwi government reforms to boost economic growth.

By Russell Palmer • 3 min read • Mon, 26th May 2025