Percy Hung explores how technology, finance and real-world business operations intersect, with a particular focus on the challenges faced by small and medium-sized enterprises. His writing examines not just what new financial tools can do, but how they actually affect the decisions and resilience of businesses under pressure.

In his recent work, Percy looks at the evolution of fintech from a race for faster decisions to a deeper competition over who truly understands a customer’s needs and risks. By unpacking how supply-chain disruptions, cost volatility and data gaps impact lending, he offers readers a clearer picture of why speed alone can be dangerous, and what a more thoughtful, context-aware approach to financial services might look like.