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Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
Prophet appoints Claudia Kidd as Strategic Growth Lead to boost ANZ
eCommerce

Prophet appoints Claudia Kidd as Strategic Growth Lead to boost ANZ

Prophet appoints Claudia Kidd as Strategic Growth Lead to drive expansion across ANZ, adding six new roles amid rising client demand in marketing sectors.

By Catherine Knowles • 4 min read • Fri, 29th Aug 2025
PubMatic appoints Dylan Robinson as Country Manager
Quantcast

PubMatic appoints Dylan Robinson as Country Manager

Digital media veteran Dylan Robinson appointed as PubMatic's country manager for Aus & NZ, bringing 15 years of publishing and ad tech experience.

By Zach Thompson • 1 min read • Fri, 1st Apr 2022
Marketing expert shares insights about digital disruption
Artificial Intelligence

Marketing expert shares insights about digital disruption

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.

By Staff Writer • 2 min read • Thu, 10th Oct 2019

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Tire Agent sees success with Quantcast's ad campaign
Marketing Technologies

Tire Agent sees success with Quantcast's ad campaign

Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.

By Kaleah Salmon • 2 min read • Tue, 8th Apr 2025
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Marketing Technologies

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

By Imee Dequito • 2 min read • Sat, 29th Jun 2024