Rebrand stories
Year13 launches Anyway AI career coach in Australia
Yesterday
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edutech
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ai
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ai ethics & governance
Year13 expands into Australia with Anyway, an AI career coach for 14 to 24-year-olds backed by the University of New England and industry partners.
Six Degrees rebrands with human-led hiring message
Last week
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hcm
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partner programmes
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ai
Six Degrees refreshes its brand with a human-first recruitment message, arguing experienced consultants still matter more than automation in senior hiring.
AEM Networks rebrands amid growing AI testing demands
This month
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network infrastructure
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devops
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manufacturing
AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.
NeonNow launches AI customer platform across 170 markets
This month
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saas
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uc
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digital transformation
NeonNow rebrand puts Sydney founder's customer platform in 170 markets as AI demand lifts channel partner hopes.
Abacus adopts single brand after Medicus IT merger
Last month
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data protection
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fintech
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advanced persistent threat protection
Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.
Trend Micro renames enterprise unit TrendAI globally
Last month
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firewalls
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endpoint protection
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digital transformation
Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.
MaxContact Australia rebrands as Kaizn in CX advisory shift
Fri, 27th Feb 2026
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uc
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data analytics
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digital transformation
MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.
Everpure rebrands from Pure Storage with 1touch deal
Tue, 24th Feb 2026
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storage
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data protection
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dr
Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.
MUFG secures three-year premier deal with Sydney Swans
Mon, 23rd Feb 2026
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partner programmes
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procurement
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afl
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Fri, 20th Feb 2026
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crm
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uc
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devops
MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.
Purcell Partners rebrands as Lextech in lending push
Thu, 5th Feb 2026
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data protection
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digital transformation
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fintech
Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
Author-it unveils brand refresh & AI-focused roadmap
Thu, 22nd Jan 2026
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uc
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data analytics
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digital transformation
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Fujifilm rebrands to boost digital services in Australia
Thu, 13th Mar 2025
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digital transformation
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fujifilm
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rebrand
FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.
OneAdvanced integrates Australian software to boost growth
Thu, 6th Jun 2024
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healthtech
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government
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software
OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.
Australian fintech Tic:Toc rebrands to Tiimely highlighting growth in enterprise sector
Mon, 20th Nov 2023
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rebrand
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brokers
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revenue
Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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data analytics
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digital transformation
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cx
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Lista unveils new branding and focus on personal finance
Wed, 11th Oct 2023
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financial literacy
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rebrand
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accessibility
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
Gentari extends into renewable energy market following rebrand
Thu, 14th Sep 2023
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power / energy
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clean technologies
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renewable energy
Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.
TEG invests in sport with Left Field Live and Rugby Live
Mon, 29th May 2023
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partner programmes
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sports
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rebrand
TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.