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Reputation management stories

Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last week
Bud Communications wins Daikin & WEX in APAC growth
eCommerce

Bud Communications wins Daikin & WEX in APAC growth

The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Infrastructure communications failures are putting major projects at risk
Artificial Intelligence

Infrastructure communications failures are putting major projects at risk

Poor public understanding can derail even fully funded projects if support, trust and political backing fail to keep pace with the build.

By Mark Devlin • 5 min read • Last week
LG wins award for PRISM AI communications platform
Large Language Models

LG wins award for PRISM AI communications platform

The award signals growing acceptance of AI-driven measurement tools as companies seek faster, more consistent ways to assess global PR impact.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Last month
HG Insights launches AI software review monitoring
Software-as-a-Service

HG Insights launches AI software review monitoring

B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.

By Mark Tarre • 4 min read • Last month
PRLab scores 100 media placements for Gr4vy campaign
Software-as-a-Service

PRLab scores 100 media placements for Gr4vy campaign

The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.

By Karen Joy Bacudo • 3 min read • Last month

Stories from Other Regions

Reputation management stories

Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Aviation communications become vital to supply chains
Space

Aviation communications become vital to supply chains

Airlines need earlier, more reliable updates to plan around late deliveries and repairs as supply chain failures cost at least USD $11 billion.

By Mark Devlin • 5 min read • Last week
When crisis communications create a second workplace crisis
Risk & Compliance

When crisis communications create a second workplace crisis

Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.

By Mark Devlin • 5 min read • Last week
Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • Last week
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last month
Everyone wants the thought leadership, not the thinking
Digital Transformation

Everyone wants the thought leadership, not the thinking

Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.

By Jarieul Wong • 5 min read • Last month
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last month
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Last month
Civil Contractors New Zealand conference heads to Wellington
Digital Transformation

Civil Contractors New Zealand conference heads to Wellington

With more than 600 delegates expected, the event will put transport, procurement and pipeline concerns in front of election-year politicians.

By Sean Mitchell • 4 min read • Last month
VanishID launches AI tool to cut identity attack risk
Phishing

VanishID launches AI tool to cut identity attack risk

Businesses are being warned that publicly exposed staff data can now fuel phishing and deepfake fraud without breaching internal systems.

By Sean Mitchell • 5 min read • Last month
Why trust should be the number one priority for AI customer experience
Digital Transformation

Why trust should be the number one priority for AI customer experience

Fewer than half of people globally trust AI, putting customer adoption and revenue at risk unless firms explain how systems make decisions.

By Martijn Gribnau • 5 min read • Last month