ShopFully stories
Households under cost pressure are spreading purchases across multiple outlets, while promotions, online research and store visits shape buying decisions.
Shopfully names Jonny Mackay to lead Victorian media agency partnerships as retail media and drive-to-store strategies gain momentum.
Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.
Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.
Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.
New research shows 83% of Australian shoppers start purchases online, demanding personalised digital deals and AI tools amid cautious spending in 2025.
The Australian Government's decision to ban debit card surcharges has sparked debate, with fintech groups cautioning against potential harm to small businesses.
Amid rising living costs, Australians are to depend more on promotional deals and discounts in 2024, with spending reductions expected across industries.
ShopFully appoints Brendan Straw as new Country Manager for Australia to drive digitalisation of paper catalogues and transform local media strategy.
With grocery prices soaring in Australia, a new survey reveals 56% of shoppers are returning sweet treats amid rising living costs.
ShopFully, MEDIA Central, and Flipp merge to form the largest global 'drive-to-store' marketing firm, serving 400 million shoppers across 27 markets.
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