Social Media Management stories

Emergent unveils Wingman, an always-on AI agent for email, scheduling and sales support as Australian firms seek to ease admin pressure.

Emergent's Wingman puts autonomous AI agents to work across email, calendars and chats, with human approval for higher-risk actions.

VaynerX is deploying Keeper's enterprise password manager to centralise credentials and curb risks from password reuse and phishing.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.

Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.

Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.

Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.

Gartner's 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.

NBN Co has appointed Paul Tyler as its new chief customer officer for business, taking over from the retiring John Simon; Karina Keisler also set to depart.

Twitter secures its future by acquiring TweetDeck, enhancing its offer to power-users and brands in a bid to monetise tweets effectively.

Safeguard your online identity with these expert tips on managing social media privacy and securing personal information against prying eyes.