Social Media stories - Page 12

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

AI-driven deepfake scams using Aussie celebrities like Rebel Wilson cost victims an average of AUD $950, warns McAfee in rising influencer impersonation fraud.

New research reveals social media now leads as the top scam channel in the UK, overtaking email with 34% of incidents reported amid rising AI concerns.

AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.

Nearly 24% of Instagram posts tagged as 'quick-money' offers are linked to money mule recruitment, posing major challenges for law enforcement and platforms.

YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.

MojoTip teams up with Ecommpay to offer real-time digital tipping and instant payouts, boosting cashless tipping across Europe and beyond.

Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Australians are urged to boost online security as AI-driven scams surge ahead of Christmas, with experts promoting multi-factor authentication and hardware keys.

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

Bitdefender reports a 63% rise in malicious Halloween spam, with scams posing as festive giveaways and retail offers to steal data or spread malware.

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

Over one million students worldwide have completed KnowBe4's cyber security training, boosting digital safety awareness for teens aged 16 and above.