CFOtech Australia - Technology news for CFOs & financial decision-makers

Social Media stories - Page 16

Smartphone showing tiktok logo with digital shield for ad safety

Silverpush unveils AI tool for brand safety on TikTok ads

Sat, 14th Jun 2025
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social media
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
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Newell Brands harnesses Adobe AI to boost content creation speed

Fri, 13th Jun 2025
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martech
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supply chain
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
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AI reshaping traditional sectors like insurance & travel

Tue, 10th Jun 2025
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ai
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samsung
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cloud services
Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.
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Video & influencer strategies seen as key for B2B marketers

Fri, 6th Jun 2025
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
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Digimune launches cyber risk protection across Australia with AWN

Thu, 5th Jun 2025
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advanced persistent threat protection
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ai
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cybersecurity
Digimune teams with AWN Insurance to launch comprehensive cyber risk protection across Australia for individuals and businesses amid rising digital threats.
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How Norby the language robot is more than just a companion

Wed, 4th Jun 2025
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robots
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network infrastructure
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smart home
Norby, an AI-powered language robot supporting over 30 languages, was showcased by founder Adrian Mullan at Dell Technologies World in Las Vegas.
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Malicious memes: How cybercriminals use humour to spread malware

Thu, 22nd May 2025
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malware
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phishing
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advanced persistent threat protection
Cybercriminals exploit viral memes to spread malware and phishing attacks, using humour to bypass defences and target millions online in Australia and beyond.
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Alibaba releases VACE, an open-source AI video editor

Thu, 15th May 2025
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digital entertainment
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ai
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software development
Alibaba launches Wan2.1-VACE, an open-source AI model combining video generation and editing, streamlining content creation for various media platforms.
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Cyber experts urge parental controls as teen online risks rise

Wed, 30th Apr 2025
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physical security
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digital entertainment
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cybersecurity
Norton highlights the rising digital risks teens face, urging parents to use controls and communication for safer online experiences amid Netflix's Adolescence series.
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Gen X influencers spark brand interest as social media booms

Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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ShareRing joins Australian government trial for age verification

Mon, 14th Apr 2025
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data protection
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data privacy
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social media
Melbourne's ShareRing has joined an AUD $6.5 million government trial to improve age verification for under-16s on social media, using innovative digital ID technology.
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Generation Z challenges brands with digital preferences

Fri, 11th Apr 2025
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martech
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social media
A recent TP Business Insights report reveals Generation Z is the toughest customer demographic to support, influenced by their unique online communication styles.
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New Netflix series 'Adolescence' sparks safety debate

Fri, 11th Apr 2025
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malware
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phishing
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email security
The new Netflix series Adolescence ignites debate on teen mental health and digital safety, exploring the perilous world of cyberbullying and online subcultures.
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Meta enhances safety with new features for teen accounts

Wed, 9th Apr 2025
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facebook
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instagram
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social media
Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.
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AI platform Glu launches to streamline ecommerce creativity

Wed, 9th Apr 2025
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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Rising threats to influencers as cyber attacks escalate

Wed, 9th Apr 2025
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mfa
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phishing
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email security
Bitdefender reports a dramatic rise in cybercrime targeting social media influencers, uncovering over 9,000 malicious livestreams on YouTube in 2024.
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TP report shows Gen Z prefer interactive communication

Fri, 4th Apr 2025
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cx
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martech
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digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
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VistaPrint report: Australian SMBs face 2025 challenges

Thu, 3rd Apr 2025
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
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Australia to test age verification tech for social media ban

Thu, 20th Mar 2025
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data privacy
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social media
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digital identity
Incode Technologies is set to trial age verification technology in Australia as the government prepares a nationwide ban on social media for users under 16.
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Adobe & Estée Lauder partner on GenAI projects

Fri, 14th Mar 2025
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martech
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retailtech
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genai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.