CFOtech Australia - Technology news for CFOs & financial decision-makers

Social Media stories - Page 20

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CloudSEK report uncovers rise in investment scams on social media

Fri, 5th Jul 2024
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social media
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threat intelligence
CloudSEK reveals a surge in investment scams through WhatsApp and Telegram, with 29,000 fraudulent ads on Facebook and over 81,000 fake Twitter accounts.
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Cyber-attacks on TikTok & Indonesia prompt security discussion

Wed, 3rd Jul 2024
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data analytics
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data science
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advanced persistent threat protection
Recent cyber-attacks on TikTok and Indonesia's national data centre have sparked urgent calls for enhanced cybersecurity measures to protect digital infrastructures.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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SAS & The Kids Cancer Project extend research partnership

Tue, 2nd Jul 2024
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edutech
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data analytics
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digital engagement
SAS and The Kids Cancer Project have extended their partnership for three years, aiming to advance childhood cancer research in Australia through enhanced analytics.
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Adobe launches Content Hub integrated with Experience Manager

Fri, 28th Jun 2024
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ecm
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martech
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supply chain
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
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Clicks, customers, and ROI: Harnessing the power of multichannel marketing

Wed, 19th Jun 2024
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
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Commonwealth Bank joins anti-scam network to bolster security

Fri, 14th Jun 2024
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uc
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email security
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collaboration
Commonwealth Bank of Australia joins a new anti-scam intelligence network to combat online fraud, in collaboration with AFCX and NASC, enhancing digital security.
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Australians sceptical about digital content reliability says study

Fri, 7th Jun 2024
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martech
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genai
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ai
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
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Seamless retail dominates Asia-Pacific retail sector transformation

Thu, 6th Jun 2024
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digital transformation
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cx
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martech
A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.
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Half of Australian consumers switch mobile providers biennially

Wed, 5th Jun 2024
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martech
Half of Australian mobile users switch carriers biennially, with one-third buying for others, reveals SpinTel study, highlighting value over loyalty and smaller provider appeal.
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US consumers spend USD $331.6 billion online in first quarter 2024

Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
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Telco Together Foundation urges action on digital abuse in review

Wed, 29th May 2024
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edutech
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uc
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education, learning & training
The federal government's 'rapid review' into preventing violence against women has sparked urgent calls for stronger measures against digital abuse, according to the Telco Together Foundation.
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Flight Centre adopts Qualtrics AI to boost customer experience

Tue, 28th May 2024
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cx
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martech
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ai
Flight Centre enhances service with AI-driven programme from Qualtrics, leveraging analytics into actionable insights and to improve travel experiences.
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Global AML expenditure by non-financial sectors to surge 170%

Wed, 22nd May 2024
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martech
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risk & compliance
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social media
Global spend on Anti-Money Laundering systems by non-financial entities is set to soar 170%, reaching $6.3 billion by 2028, driven by stricter regulations.
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Zitcha names Josh Forsyth as APAC sales lead amid expansion

Mon, 20th May 2024
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digital signage
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martech
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yahoo
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.
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Avast report reveals rise in AI-powered cyberattacks & scams

Wed, 15th May 2024
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malware
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uc
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phishing
Avast's Q1 Threat Report spotlights a surge in AI-driven cyberattacks, with 90% of threats involving social engineering, deepfakes, and YouTube scams.
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New networking platform Hono launches to connect high achievers

Wed, 15th May 2024
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social media
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social networking
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social network
Hono, a new networking platform founded by 17-year-old twins Alexander and Ethan Blewman, aims to connect high achievers for societal impact.
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AI adoption soars as APAC social media teams face resource gaps

Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
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ANZ SMBs ramp up marketing efforts amid economic challenges

Tue, 14th May 2024
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martech
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social media
Despite facing economic challenges, ANZ small-to-medium businesses plan to intensify their marketing efforts in 2024, according to a study by Constant Contact.
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Australian digital habits dissected in new Global Digital Report

Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.