Sports Technology (SportsTech) stories

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

CyberCX will stay on as the Australian Open’s cyber security partner through 2026, as tennis ramps up defences against digital threats.

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

Antevia’s private 5G now underpins Bath Rugby’s Recreation Ground, tackling match-day congestion and boosting operations and fan services.

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

Theia launches AI bat and body tracking that turns everyday baseball video into lab-grade 3D swing analysis, no sensors or wearables needed.

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

Tim Stollznow wins the 2025 South Australian Pearcey Entrepreneur of the Year for leading MyVenue to global success in sports and entertainment POS software.

The Zwift Ride smart bike offers an immersive cycling experience with virtual racing and training for NZD $2,700 plus a $40 monthly subscription.

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

EFM launches iPhone 17 cases with D3O tech in Australia, blending top impact protection and 99% recycled materials for eco-conscious users.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari’s racing cars this season.

Netball Victoria won the 2025 Qlik ANZ Digital Transformation Award for overhauling its data strategy, boosting insights for 119,000 participants across Victoria.

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.