CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

TikTok Stories - Page 13

Australian Stories

TikTok stories

Global Stories

TikTok stories

Linnworks unveils Linnovation & Linn Academy 2025 event
Financial Systems

Linnworks unveils Linnovation & Linn Academy 2025 event

Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.

By Kaleah Salmon • 3 min read • Wed, 14th Aug 2024
Pattern launches 'Pattern Creators' to bolster Aussie brands
Marketing Technologies

Pattern launches 'Pattern Creators' to bolster Aussie brands

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

By Sean Mitchell • 3 min read • Tue, 13th Aug 2024
Gen Z dining habits: prioritising trust, deals, & takeaways
YouTube

Gen Z dining habits: prioritising trust, deals, & takeaways

Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.

By Sean Mitchell • 3 min read • Thu, 18th Jul 2024
Study reveals minimal ad view time boosts brand awareness
YouTube

Study reveals minimal ad view time boosts brand awareness

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

By Shannon Williams • 3 min read • Tue, 2nd Jul 2024
Amperity unveils new tools to boost digital ad measurement
Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024
Adobe & TikTok partner to streamline content creation
Marketing Technologies

Adobe & TikTok partner to streamline content creation

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
Salesforce enhances Service Cloud for unified customer care
Marketing Technologies

Salesforce enhances Service Cloud for unified customer care

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

By Tom Raynel • 3 min read • Fri, 24th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
TikTok to join content authenticity initiative in fight against deepfakes
EduTech

TikTok to join content authenticity initiative in fight against deepfakes

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

By Tom Raynel • 3 min read • Fri, 10th May 2024
Australian digital habits dissected in new Global Digital Report
Marketing Technologies

Australian digital habits dissected in new Global Digital Report

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

By Sean Mitchell • 3 min read • Tue, 7th May 2024
AI & ML form critical defence against digital deception
Data Analytics

AI & ML form critical defence against digital deception

AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.

By Shannon Williams • 3 min read • Thu, 25th Apr 2024
Adobe reveals new AI-powered mobile app, Adobe Express
Marketing Technologies

Adobe reveals new AI-powered mobile app, Adobe Express

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

By Sean Mitchell • 3 min read • Fri, 19th Apr 2024
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Customer Experience

Celigo teams up with TikTok Shop to boost ecommerce efficiency

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

By Sean Mitchell • 3 min read • Thu, 18th Apr 2024
Digital brand building overtakes performance-only marketing
Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024

Stories from Other Regions

TikTok stories

Southeast Asian retailers boost social commerce amid challenges
Data Analytics

Southeast Asian retailers boost social commerce amid challenges

A report by Shopify reveals that 68% of Southeast Asian retailers are increasing social commerce spending as economic pressures reshape consumer behaviour.

By Catherine Knowles • 4 min read • Tue, 16th Jul 2024
UK adults online for 76% of waking hours, study finds
EduTech

UK adults online for 76% of waking hours, study finds

New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.

By Shannon Williams • 3 min read • Mon, 1st Jul 2024
Experts urge government action on AI misinformation regulation
Artificial Intelligence

Experts urge government action on AI misinformation regulation

AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.

By Shannon Williams • 3 min read • Wed, 26th Jun 2024