CFOtech Australia - Technology news for CFOs & financial decision-makers

Twilio Segment stories

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Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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big data
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martech
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bi
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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bi
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big data
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martech
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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bi
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big data
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martech
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
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Databricks accelerates data sharing with new partnerships
Wed, 21st Jun 2023
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big data
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bi
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network infrastructure
Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.
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Twilio Segment launches customer journey builder for digital era
Mon, 14th Jun 2021
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big data
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data analytics
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bi
Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.
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Twilio finalises US$3.2 billion acquisition of Segment
Tue, 3rd Nov 2020
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bi
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big data
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crm
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
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Segment launches platform updates focusing on improving customer experience
Tue, 27th Oct 2020
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bi
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big data
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crm
Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.
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Segment appoints new APAC VP as it looks to bolster presence in ANZ
Fri, 26th Jun 2020
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big data
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bi
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data analytics
Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.
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Embracing zero trust for IoT and OT: a fundamental mind shift
Thu, 23rd Apr 2020
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big data
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ddos
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bi
Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.
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How a customer data platform can add value to your business
Wed, 11th Mar 2020
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bi
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big data
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data analytics
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
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Customer data company makes tracks in ANZ, prepares to double in size
Fri, 6th Mar 2020
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bi
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big data
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martech
Segment notches 50 ANZ firms in CDP market surge.
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Over 200 independent software companies declare CRM is not enough
Mon, 20th Jan 2020
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crm
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bi
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saas
200+ firms form 'Platform of Independents' to reshape CRM tech for digital demands, vowing data freedom.
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Unpopular opinion: The software monolith is wrongly maligned
Mon, 11th Nov 2019
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bi
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big data
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saas
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.