Unified commerce stories

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

ShipStation rolls out expanded fulfilment, inventory and returns tools in Australia and New Zealand to unify eCommerce operations.

AI and unified commerce will become core to Australian retail by 2026, as rising expectations force investment in real-time systems.

Adyen partners with Raptor to embed payments into POS tools, promising smoother reconciliation and cross-channel reporting for APAC SMBs.

Sitoo has been named a Representative Vendor in Gartner's 2025 guide on AI-enabled unified commerce platforms for Tier 2 retailers.

Google Cloud unveils Gemini CX AI platform to link retail and restaurant shopping, service and ordering into one joined-up experience.

Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.

A survey shows 70% of Australians plan to boost spending as interest rates fall, but demand better deals and stable prices before making big purchases.

Puma has partnered with Adyen to unify payment systems across Asia Pacific stores and events, boosting efficiency and delivering a seamless customer experience.

B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.

The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.

Adyen has partnered with Reece to modernise its payment systems across Australia and New Zealand, enhancing customer experiences at 600 outlets.

Adyen has partnered with HEYTEA to support its international expansion, enhancing payment solutions across the US, UK, Singapore, and Australia.

Manhattan Associates predicts that by 2025, retail will be reshaped by trends including unified commerce, AI-driven personalisation, and sustainability efforts.

Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.

Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.

Cutting-edge innovations in supply chain planning and generative AI were showcased at Manhattan Exchange in Melbourne, drawing over 200 industry reps.

Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.

A new study reveals that only 42% of Australian retailers have adopted unified commerce, despite significant consumer demand for seamless shopping experiences.