CFOtech Australia - Technology news for CFOs & financial decision-makers
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User experience (UX) stories - Page 7

Charis

The strategy of story: Why vision and authenticity are the future of digital design

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digital transformation
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cx
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martech
Digital design is shifting from surface beauty to story-led strategy, where clear vision and authentic brands define lasting success.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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The beautiful chaos of parenthood is SEO's secret sauce

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martech
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hybrid & remote work
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marketing
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
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International Women's Day - women, confidence, and the credit gap

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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Jade tang

Diverse perspectives driving innovation for the real world

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cx
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martech
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commerce systems
Female leadership at Tineco ANZ is reshaping consumer tech, proving diverse perspectives are vital to real-world innovation and growth.
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"Be confident, be true' - Farah's advice to women wanting to work in tech

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opinion
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gender diversity
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gender equality
Farah urges women in tech to own their expertise, stay true to themselves and deliver value to earn respect in male-dominated rooms.
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Criteo becomes first adtech partner for ChatGPT ads

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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Yuri

Finding your creative voice in tech through "design thinking"

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digital transformation
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software development
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branding
Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.
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Shoppers ditch Australian brands over poor site search

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digital transformation
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cx
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martech
Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.
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Women call for visibility & voice in cybersecurity

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risk & compliance
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cybersecurity
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recruitment
Women in cybersecurity demand real visibility and inclusion, warning that lack of female voices skews risk, products and leadership decisions.
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Poor website search drives Australian shoppers away

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devops
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digital transformation
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cx
Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.
Xiaomi

Xiaomi reveals Vision Gran Turismo electric hypercar

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gaming
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iot
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smart home
Xiaomi enters Gran Turismo's Vision project with an electric hypercar concept, blending radical aero tricks and game-ready digital flair.
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Incode hits iBeta Level 3 with passive selfie liveness

Last month
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devops
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biometrics
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fintech
Incode claims first iBeta Level 3 PAD pass for passive selfie liveness on iOS and Android, reporting 0% error rates in testing.
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TCS, Zscaler expand partnership with AI workspace suite

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firewalls
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digital transformation
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network security
TCS and Zscaler launch an AI-powered zero trust workspace platform blending security, observability and experience analytics for enterprises.
Lucy

Building payments that work for everyone: Why diverse teams are the key to secure innovation

Last month
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biometrics
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crypto
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fintech
Diverse, psychologically safe teams are proving crucial to designing secure, seamless payment innovations that reflect real customers' lives.
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FinTech Australia launches summit on open banking data

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dr
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data analytics
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digital transformation
FinTech Australia unveils Fintech Data Horizons Summit to spotlight real-world open banking and data sharing across key sectors in 2026.
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Good technology starts with listening to the users, according to UX/UI human-centred designer

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data analytics
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digital transformation
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martech
A human-centred UX/UI designer says the most powerful tech solutions begin not with code or visuals, but with deep, disciplined listening.
Rebecca

PropTech must end the invisible admin tax on agents

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digital transformation
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partner programmes
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rpa
PropTech's biggest threat is not disruption, but an invisible admin tax draining agents' time, equity and long-term career potential.
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OpenAI unveils GPT-5.3 Instant with fewer refusals

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martech
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personalisation
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cdp
OpenAI unveils GPT-5.3 Instant, promising smoother, more direct ChatGPT conversations, fewer refusals and improved accuracy on web-sourced facts.
Isabella benzie

Beyond the dashboard: Why context and clarity are the future of customer experience

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digital transformation
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cx
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martech
Customer experience is evolving from ticket-taking to strategic, context-rich advisory, where clear narratives turn raw data into real business value.