Video marketing Stories

Australian Stories

Video marketing stories

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026

eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Mark Tarre • 5 min read • Wed, 13th May 2026

Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026

Customer Experience

Black Friday sales hit record AUD $6.8 billion amid online buzz

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025

Global Stories

Video marketing stories

Customer Experience

Cloudinary adds AI video publishing tools to MediaFlows

Brands can now automate subtitles, metadata and chapter markers in MediaFlows, reducing the post-production work needed to publish video globally.

By Mark Tarre • 4 min read • Tue, 5th May 2026

Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026

Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026

DevOps

Typeface unveils AI engine for governed marketing at scale

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Marketing Technologies

Adobe adds Quick Cut AI to streamline Firefly editing

Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026

Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026

Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025

Digital Entertainment

Google adds photo-to-video tool to Gemini as Veo 3 rollout expands

Google's Gemini AI now turns photos into eight-second videos with sound, powered by Veo 3, for AI Pro and Ultra subscribers in 150+ countries.

By Sean Mitchell • 4 min read • Mon, 14th Jul 2025

Digital Entertainment

How to craft effective prompts for Google's Veo 3 video AI

Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.

By Sean Mitchell • 8 min read • Thu, 10th Jul 2025

Digital Transformation

Sumsub unveils 'The Beast 2.0' to combat digital fraud in APAC

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

By Catherine Knowles • 3 min read • Fri, 20th Jun 2025

Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025

Stories from Other Regions

Video marketing stories

Software-as-a-Service

Luma launches Scenes for storyboard-first AI video

Users can now fix shots before spending on a full render, as the new workflow targets continuity errors in AI-made video.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

TitanX launches TitanTV sales channel for outbound teams

It aims to help sales teams cope with falling connect rates as automated outreach makes prospects harder to reach.

By Sofiah Nichole Salivio • 4 min read • Sat, 16th May 2026

Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 11th May 2026