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Most under-16s still using social media despite ban

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • This month

Gen Z investing confidence gap hits young Australians

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month

Global Stories

YouTube stories

Bitdefender launches RealCheck app to spot deepfakes

Data Protection

Bitdefender launches RealCheck app to spot deepfakes

Growing deepfake scams are pushing consumers towards paid verification tools, as Bitdefender's app checks videos for manipulation and malicious intent.

By Sean Mitchell • 4 min read • 3 days ago

Hands-on review: GoPro MISSION 1 series

Hands-on review: GoPro MISSION 1 series

Creators who need stronger low-light video and more flexible workflows may find GoPro's Mission 1 range a far better fit than older Hero models.

By Sean Mitchell • 7 min read • 4 days ago

Trust gap grows in influencer marketing, Kolsquare finds

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last week

DoubleVerify adds YouTube Audio Ads suitability reporting

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last week

Older consumers drive sustainability ad performance

Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last week

Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Last week

MiQ expands Sigma ad tech with new tools in Australia

Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • This month

How data centres make the FIFA World Cup possible

Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month

YouTube launches FIFA Creator Cup for World Cup push

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month

GXTrust launches two USB microphones for streamers

GXTrust launches two USB microphones for streamers

Demand for plug-and-play creator audio is rising, with the three new models pitched at streamers, podcasters and gamers using home setups.

By Mark Tarre • 3 min read • This month

LinkedIn ranks second in AI citations for B2B searches

Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month

Google adds AI tools to Asset Studio for advertisers

Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month

Google expands commerce tools across Gemini & YouTube

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last month

Google launches Universal Cart for agent-led shopping

Google launches Universal Cart for agent-led shopping

Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

YouTube stories

UK business owners turn to social media for tax advice

Digital Transformation

UK business owners turn to social media for tax advice

More than a third of UK business decision-makers now use social media for tax guidance, risking errors that can inflate bills or cashflow.

By Sean Mitchell • 3 min read • Last week

MiQ expands Sigma in UK with new measurement tools

Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month

CFL signs record media deal with Bell, DAZN & YouTube

CFL signs record media deal with Bell, DAZN & YouTube

Fans will get broader access from 2027 as the league's biggest rights package ever expands domestic TV, streaming and overseas coverage.

By Mark Tarre • 5 min read • This month

Google expands Demand Gen tools for YouTube advertisers

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Last month