Appian appoints David Crozier as Chief Marketing Officer

Appian has announced the appointment of David Crozier as its new Chief Marketing Officer, with the appointment taking effect from July 21, 2025.

David Crozier will report directly to Chief Executive Officer Matt Calkins, taking on responsibility for the company's global marketing strategy and execution. This move is part of Appian's ongoing efforts to strengthen its executive leadership team.

Bringing over two decades of experience in marketing within the technology sector, Crozier comes to Appian after holding the position of Vice President of Marketing at Hewlett Packard Enterprise. In that role, he managed global marketing efforts first for HPE Services and later for HPE GreenLake, the company's primary cloud and artificial intelligence solutions portfolio.

Appian highlighted Crozier's depth of experience within enterprise software and AI, as well as his history of driving global marketing initiatives aimed at growth and increased market presence. His prior experience also includes several leadership roles at IBM, particularly within enterprise software, financial services, and industry solutions.

Crozier's academic credentials include a Bachelor of Arts in Marketing from the University of Stirling and a Master of Business Administration from Henley Business School.

The company noted Crozier's familiarity with marketing complex software solutions at scale, citing his work at both HPE and IBM as significant sources of relevant expertise. During his tenure at HPE, Crozier led business units tasked with supporting digital transformation and adoption of cloud-based services among global enterprises.

At IBM, Crozier's roles included responsibilities across multiple verticals, with a focus on enterprise software and the application of technological solutions in financial services. This experience, according to Appian, aligns with its strategic direction centred on helping organisations improve business processes through technology.

Company overview

Appian delivers a software platform designed to help enterprises run processes that reduce costs, improve customer experiences, and enhance strategic capabilities. The company's platform is used by numerous large enterprises across a range of industries.

The addition of Crozier to the executive ranks is seen as a move to support Appian's focus on emerging areas within its platform, including increasingly prominent use cases involving artificial intelligence and automation in business processes.

About the appointment, the company stated: "David brings a deep understanding of enterprise software and AI, and a track record of scaling marketing operations globally to drive growth and market impact."

Prior to joining Appian, Crozier was responsible for the marketing direction of HPE GreenLake, overseeing initiatives related to cloud services and AI-driven products. His experience also included roles oriented towards global service delivery and industry-specific solution development at both HPE and IBM.

Crozier's appointment is expected to provide additional expertise to the company's ongoing marketing and strategic communication efforts as Appian continues to expand its presence in the market for process automation solutions.