The Ultimate Guide to Partner Programmes
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
Interactive hosts Dicker Data Cisco AI kit in Sydney
Partners can now trial private AI workloads locally as the hosted kit helps them assess compliance, latency and sovereignty before production.
Peak Insight appoints new hires after revenue surge
The Melbourne-based Cisco partner is expanding sales and services as FY26 revenue jumped 67 per cent and bookings surged.
SentinelOne expands PartnerOne for AI security services
Partners will now be able to package and run more AI security services around SentinelOne's Singularity platform as customer demand grows.
Ingram Micro launches Trust X Alliance in Australia
Australian technology partners will gain access to a global peer network as Ingram Micro brings Trust X Alliance to the market for the first time.
Macquarie Telecom & Netskope expand Australian SASE
Australian firms could cut complexity and tighten remote access controls as the pair add SD-WAN to a unified managed security service.
1KE appoints NEXTGEN Founder John Walters as Chairman
The beta rollout aims to help channel partners turn proposals around faster, with eight customers already involved and 17 more set to follow.
Analyst Insights
Research and market analysis connected to Partner Programmes
Fortinet lifts full-year outlook after strong third quarter
Peak Insight appoints new hires after revenue surge
Oracle expands Marketplace with partner purchasing options
Check Point launches firewall subscription for AI security
Oracle pledges USD $1 billion to partner ecosystem
Featured News
Netskope launches Catalyst program: Facilitate, secure and get out of the way
Netskope's revamped Catalyst MSP/SP Program and Partner Orchestrator aim to have MSP customers flexibly provisioned within 15 minutes.
AI workloads & modern facilities driving Honeywell growth
Data centre operators are under pressure to supply their own electricity, opening the door for Honeywell to add on-site power and utilities.
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
SUSE targets Australia's industrial edge to drive growth
Australian miners, shippers and utilities could be next to benefit as SUSE pushes edge computing and AI inference beyond data centres.
Expert Columns
In the AI era, channel value is being redefined
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Interviews
Interviews and video coverage from the network
Netskope launches Catalyst program: Facilitate, secure and get out of the way
AI workloads & modern facilities driving Honeywell growth
AI transforming physical security into enterprise data solution
Customers at the centre of Adobe's new AI evangelist role
SUSE targets Australia's industrial edge to drive growth
Recent Partner Programmes News
Commvault names top partner award winners at SHIFT 2026
Partners across storage, cloud and security were recognised as demand grows for cleaner recovery and stronger resilience around AI projects.
BlackBX launches partner programme for website support
Partners can now offer clients clearer oversight of website patching and uptime, with BLACKBX filling a gap left between IT contracts and hosting.
Geoforce links asset trackers to Wialon for remote sites
The tie-up gives telematics providers a way to monitor rugged, off-grid equipment in one system, widening access for remote industrial sites.
Sinch joins SpaceXSI network to aid Grok Build apps
Developers using Grok Build can now add customer communications tools earlier, as Sinch joins SpaceX Super Intelligence's partner network.
Brivo launches AI tool for security systems resellers
The read-only release lets resellers query account data in Claude, ChatGPT and Gemini, speeding support and renewal work across customer sites.
KloudStax wins Google Cloud services Premier partner status
Rapid revenue growth and a bigger AI pipeline have helped KloudStax secure elite Google Cloud status, widening customer access to technical support.
NAKIVO posts 13% revenue growth as EMEA leads quarter
EMEA generated 58% of quarterly sales as NAKIVO added customers, partners and enterprise deals across 190 countries.
Nutanix expands partner programme to systems integrators
Partners can now earn referral rewards, renewal incentives and services support as Nutanix broadens its channel model beyond software resale.
eCloudvalley renews AWS pact to push enterprise AI
The renewed pact will help the Singapore provider move enterprise AI products into more markets across Asia-Pacific as AWS backs joint development.
DNSFilter launches LUMINATE to unify security under DNS
It aims to cut security sprawl by putting filtering, AI governance and threat hunting into one DNS-based platform for harder-to-manage devices.
AI investment outpaces revenue for TD SYNNEX resellers
Fewer than a quarter of resellers say AI drives meaningful revenue, as security and governance worries slow pilots from reaching production.
Logicalis wins Cisco secure networking specialisation
It gives multinational customers a single secure networking managed-service model across five markets, with plans to double that reach within six months.
AtScale named OpenAI Select Partner to boost AI accuracy
Enterprise users may get more reliable AI answers as AtScale joins OpenAI's partner network to impose shared business definitions on metrics.
Oracle pledges USD $1 billion to boost partner ecosystem
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
Gallagher wins cybersecurity award for warranty report
The feature helps site operators spot ageing hardware faster, reducing manual checks and sharpening cyber risk planning across larger installations.
Dayforce deepens alliance with Deloitte on payroll tools
The tie-up will add shared go-to-market work and new payroll controls software as employers seek lower-risk HR system upgrades.
Spotify adds podcast questions, memberships & personal audio
The update could help creators earn more and give Premium users more direct ways to find and shape audio content.
Hitachi Vantara refreshes Australia partner incentive plan
Australian partners will get higher rewards for landing new customers as Hitachi Vantara broadens its FY26 incentive scheme and pushes AI-ready storage.
Snom adds 500 partners as it expands channel reach
The expansion gives Snom greater reach across EMEA and APAC as it seeks more sales through resellers and distributors.
Virtuozzo adds NVIDIA support & lite deployment option
Smaller sites can now run AI and storage together more cheaply, as the new version targets remote offices and on-premises deployments.
Job Moves
1KE appoints NEXTGEN Founder John Walters as Chairman
Gallagher names Brad Sheen to lead NSW & ACT growth
Gallagher names Jarvis to Victoria & Tasmania role
Devoli appoints Kent Plummer as Australia Channel Manager
Kablamo appoints Troy Bebee to lead Google Cloud push
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
