Beyond Border appoints advisers as US expansion grows

Beyond Border has appointed Kum Hong Siew and Bassam Abdel-Rahman as advisers as the Singapore-founded US immigration platform expands across the United States and Latin America.

Siew, a former Airbnb executive, joins as business advisor, while Abdel-Rahman, formerly chief marketing officer at Zenyum, becomes growth advisor. The appointments follow a period of sustained profitability and rising revenue as Beyond Border seeks to broaden its reach among founders and highly skilled professionals relocating to the US.

Beyond Border has reached a multimillion-dollar annual revenue run rate and remained net profitable for the past two years. Revenue rose 38% quarter on quarter in the latest quarter, putting the business on track to triple annual revenue year on year in 2026.

Launched in 2024, the business focuses on US visas and employment-based green cards, particularly O-1 visas and EB-1A and EB-2 NIW routes. It works with founders, senior professionals and companies seeking immigration support, connecting clients with specialist immigration lawyers after handling eligibility assessments and petition preparation.

The new advisers bring experience in consumer technology, operations and brand building. Siew was among Airbnb's early Asia-Pacific employees, later running the regional business before serving as chief operating officer of Airbnb China. Earlier in his career, he held roles at Rajah & Tann and Yahoo!.

At Beyond Border, he is expected to advise on business strategy, legal operations and scaling. Those areas are central to an immigration services company serving cross-border clients whose decisions can shape where they build companies, hire staff and seek investment.

"We have shown that a company founded in Singapore can build a profitable global business by solving a critical problem for founders and highly skilled professionals entering the U.S," said Fred Ng, chief executive officer and co-founder of Beyond Border.

"Our next stage is about deepening our reach in the U.S. and expanding into Latin America. Kum Hong's experience scaling complex international operations and Bassam's expertise in building regional brands will help us approach that growth with greater discipline," Ng added.

Abdel-Rahman will advise on brand, marketing and customer growth. Before joining Beyond Border as an adviser, he served as chief marketing officer at Zenyum, where he helped expand the company across nine markets. He also held senior roles at 72andSunny, working with brands including Adidas, Google and Grab.

Cross-border demand

Beyond Border's pitch is tied to a broader trend of founders building businesses across multiple jurisdictions while seeking access to the US market, investors and skilled workers. The company says it has supported thousands of founders, including some backed by Y Combinator, Techstars, Antler and 500 Global.

Its client list also includes companies such as SuperOps and Biorce. Through its green-card practice, it says it has supported professionals working at Google, Meta, Amazon, Microsoft, Palantir, Revolut, Goldman Sachs and JPMorgan.

A study by the National Foundation for American Policy found that immigrants founded or co-founded 59% of America's privately held billion-dollar start-ups. That helps explain why businesses serving internationally mobile founders and executives are drawing attention as competition for talent and capital becomes increasingly global.

Siew highlighted the business consequences of immigration decisions in his comments on the appointment. "Immigration decisions can affect where founders establish their companies, hire key employees and pursue customers and capital," he said.

"Beyond Border has recognised that these decisions sit at the intersection of legal, operational and business strategy. I look forward to supporting Fred and the team as they strengthen the company's operating foundations and expand into new markets," Siew added.

Regional push

Beyond Border plans to deepen its presence in the US while strengthening relationships with founders, venture capital firms and start-up ecosystems across Asia. It also intends to build its presence in Latin America through regional partnerships and support for professionals seeking to move to the US.

The company already has nine offices across the United States, United Kingdom, Singapore, Hong Kong, India, Brazil, Argentina, Colombia and Nigeria. That footprint reflects a business model aimed at clients who often operate internationally before entering the US immigration system.

Abdel-Rahman framed the opportunity in terms of trust and brand in a market often seen as transactional. "Nobody uproots their life lightly. Founders and highly skilled professionals who come to Beyond Border are not simply filing for a visa; they are making a deeply human decision about where they can build their futures. Yet much of the immigration industry still treats it like paperwork," he said.

"Beyond Border's opportunity is to become the brand that understands what is at stake and earns that trust across the United States, Latin America and beyond," Abdel-Rahman added.