Eclipse AI, the Melbourne-based generative AI platform, has unveiled a groundbreaking self-serve AI tool that promises to transform the way businesses analyse customer feedback. This innovative tool is expected to level the playing field for SMEs (small and medium enterprises), allowing them to harness the power of advanced AI analysis without the typically hefty price tag.

Saad Irfani, Bill Bates, Munib Tahir, and Sarah Peacock are the masterminds behind the platform. Their collective vision is to democratise access to data-driven decision-making and enable SMEs to tap into the advanced AI analysis tools that were once considered a luxury available only to the elite.

Highlighting the launch's significance, the company offers a free premium product trial coupled with a 'free forever' plan. This strategic move opens the door for SMEs to gain an in-depth understanding of their customers, leveraging AI to do so.

Sarah Peacock, who brings nearly 20 years of expertise from various marketing and customer experience roles in both agency and B2B settings, is the Co-Founder and CMO of Eclipse AI. Speaking about the launch, she said, “Data-driven insights are the lifeblood of today's businesses, and at Eclipse AI, we're passionate about making them accessible to all. Our freemium launch is a testament to our commitment to empowering businesses of all sizes, providing them with the tools they need to thrive in a data-rich world."

The birth of Eclipse AI is rooted in a significant observation made by its CEO and Co-Founder, Saad Irfani. As a former management consultant and investment banker, Irfani noticed that smaller businesses were often side-lined from accessing AI analysis options, primarily due to budget limitations. This observation was the catalyst for the creation of Eclipse AI, aiming to bridge this glaring gap.

Irfani remarked on the company's innovative approach, saying, "Celebrating innovation means embracing change. Our freemium launch is a significant step forward, and it's a testament to our dedication to creating smarter, more accessible solutions for businesses. We're excited to see how Eclipse AI's platform will revolutionise data analytics for companies of every size."

In conclusion, the official introduction of Eclipse AI's self-serve tool is set to herald a new chapter in the realm of data-driven decision-making. By making actionable insights accessible to businesses globally, the company is poised to redefine how enterprises, especially SMEs, approach and benefit from data analytics. As businesses scramble to keep up with the rapid pace of technological advancements, tools like the one Eclipse AI offers could be the very catalyst that propels them into the future, fully equipped and ready to thrive.