Exclusive: Why digital literacy must replace social media bans for under-16s

Australia's recent social media ban for under-16s has sparked a heated debate on its effectiveness. While the policy aims to shield children from harmful content, LiVELY CEO and founder Rinat Strahlhofer views it as a well-meaning but ultimately flawed solution.

"The intent behind the ban is commendable," Strahlhofer said.

"It's protecting young minds from harmful content. But it feels like banning sugar without teaching kids how to eat healthily. We need education, empowerment, and resilience building—not just a ban."

Strahlhofer likens the measure to a "digital shock" that leaves young people unprepared for the challenges of unrestricted online access when they turn 16.

She emphasised that the real dangers lie beneath the surface. "The digital landscape is far more treacherous than what's visible above the surface."

"Banning social media misses the mark because many over-16s are already drowning in digital overload."

Instead of a ban, Strahlhofer advocates for equipping children with digital literacy skills to navigate the complexities of social media. "Real safety comes from knowledge," she explained. "We need tools, not just rules, to prepare young people for a world where technology is woven into every part of life."

Education as the Cornerstone
For Strahlhofer, education is paramount. She called for the integration of digital literacy and wellness programs in schools to teach children critical thinking, emotional resilience, and how to set healthy tech boundaries.

"Digital literacy isn't just knowing how to use technology," Strahlhofer explained. "It's understanding its impact and making thoughtful decisions about how to engage with it."

She illustrated how digital literacy can empower both children and adults. "For kids, it might mean spotting cyberbullying or understanding that what you post online lasts forever."

"For adults, it could mean managing distractions or knowing when to unplug."

Strahlhofer stressed that these skills are essential not only for schools but also for workplaces.

"Digital literacy and wellness are foundational skills, like reading or maths," she said. "In workplaces, they boost productivity, combat distractions, and support mental health."

LiVELY's Role in Bridging the Gap
Strahlhofer's app, LiVELY, is at the forefront of addressing the gap between tech use and digital wellness.

Unlike tools that block access or monitor screen time, LiVELY focuses on habit formation through personalised, science-backed strategies.

"LiVELY empowers users to build a healthier relationship with technology," Strahlhofer explained.

"It's about creating habits that balance online and offline life—without guilt trips."

The app's features include tailored habit recommendations, progress tracking, and gamified incentives like streaks and badges.

These tools help users develop better habits in areas such as focus and productivity, sleep, self-care, relationships, family time, and digital safety. 

Strahlhofer highlighted the behavioural science principles underpinning the app. "Habits are formed through repeated, small actions that strengthen neural pathways. Turning off notifications during focus time, for example, can significantly reduce distractions and improve productivity."

LiVELY's focus on empowerment, rather than restriction, sets it apart.

"We're not about cutting people off or screen shaming," she said. "We're about making technology work for us, not against us."

The Importance of Empowerment
Strahlhofer believes empowerment is as crucial as education in navigating the digital world.

"Education is the map, and empowerment is the compass," she said. "Together, they help young people navigate the digital wilderness with confidence."

This approach resonates with users, who have praised the app's personalised features and its ability to promote positive change.

"It flips the script," Strahlhofer said.

"People feel empowered to focus on what matters, instead of being shamed into reducing screen time."

She shared an example of a popular feature in the app: a habit challenge encouraging couples to greet each other in the morning before checking their phones.

"It's small changes like these that make a big difference," she explained.

A Shift in Digital Culture
Strahlhofer also addressed the broader cultural shift away from platforms driven by ad-heavy algorithms.

"Users are tired of being treated like products," she said.

"They're craving authenticity, control, and well-being."

She cited statistics highlighting the negative impact of excessive tech use, such as the 60% of 18- to 34-year-olds who feel they use their phones too much. "Digital wellness is no longer a luxury—it's a necessity," she added.

Building a Better Future
Looking ahead, Strahlhofer envisions a world where technology supports, rather than hinders, personal growth. "When the iceberg melts and all that's left is the water we're swimming in, we'll need more than bans to stay afloat," she said. "We need tools, knowledge, and the ability to make informed choices."

For young people, this means learning to take control of their digital experiences.

"It's like a crash course in digital judo," Strahlhofer explained.

"Using tech's power for their benefit, instead of letting it throw them around."

Strahlhofer left a lasting impression with her vision for a healthier digital future.

"We don't lock a fridge to promote healthy eating," she said. "Instead, we focus on what we put inside. That's how we should approach technology - building healthier habits that empower us to live life lively."