Ignition has announced the appointment of Greg Strickland as Chief Executive Officer and Amy Foo as Chief Financial Officer, strengthening its executive team for future growth.
Greg Strickland, who previously held the role of President at Ignition, succeeds Guy Pearson, who has become the Executive Chairman following over 12 years of leadership. Strickland has been credited with driving a 50% increase in year-over-year revenue in North America during his first year with the company. Under his leadership, in 2024, Ignition's platform was utilised by over 7,500 customers, generating approximately USD $3 billion in revenue.
Discussing the company's strategic direction, Strickland stated, "Over the past year, it has become abundantly clear that service-based businesses such as accounting, marketing agencies, consulting and legal services are undergoing a major transformation in how they think about pricing, packaging, and billing their offerings. Ignition plays a critical role in helping them navigate the transition to recurring billing models, revenue expansion opportunities and predictability in their cashflow." He added, "I'm excited to lead this team to continue transforming the future of professional services."
Amy Foo joins Ignition as Chief Financial Officer, bringing with her extensive experience in finance and operations from previous roles at Zendesk and Culture Amp. Foo's responsibilities will include overseeing the financial health and operations of the company, driving financial planning, managing capital to enhance returns on investment, and ensuring operational efficiency supports Ignition's growth ambitions.
Strickland praised the new CFO, noting, "Amy has a proven track record as a finance leader, with hands-on financial expertise that has been crucial in scaling businesses to achieve significant growth. We weren't looking for a traditional CFO, and Amy understands both the operations and the financial side of the business. Plus, she has a background in both SaaS and finance, making her the perfect match for Ignition's long-term vision."
Foo's track record includes playing a significant role in scaling Zendesk to USD $2 billion in recurring revenue. At Culture Amp, she headed finance and revenue operations for a company valued at over USD $1 billion. Foo's professional achievements also include CPA certifications in three countries and recognition as a finalist in the Women's Agenda Emerging Female Leader in Tech Award.
Expressing her enthusiasm about joining Ignition, Foo said, "I'm incredibly excited to be joining Ignition. This is a company that empowers customers, drives business value, and is focused on strategic growth. All things that align perfectly with my experience and passions. Joining Ignition at this crucial stage allows me to leverage my experience in scaling high-growth businesses to help grow the team and organisation. By fostering agility and efficiency, I think we can achieve ambitious goals, deliver value, and sustain ongoing success."
