Ordermentum secures AUD $55 million backing from Five V

Ordermentum has secured a AUD $55 million investment from Five V Capital following a sale process led by Barrenjoey.

The Sydney-based hospitality technology company chose Five V after drawing interest from domestic and international growth investors. The funding will support expansion, AI-focused product development and acquisitions.

Ordermentum provides software for ordering, payments and reconciliation across Australia's food and beverage sector. Its platform is used by half of the country's venues, giving it a strong position in a fragmented market under pressure from rising costs and tight margins.

The investment case rests partly on that backdrop. Many operators still rely on manual processes and disconnected systems, even as the industry shifts toward more connected, data-led operations.

Growth plans

The capital will fund hiring across the business, bucking broader retrenchment in parts of the technology sector. Ordermentum also plans to expand its product, data and workflow tools, while pursuing targeted acquisitions to extend its reach across the supply chain.

It pointed to its earlier acquisition of Foodbomb as an example of that strategy and is looking for more ways to add services for customers and deepen its role in day-to-day trading between venues and suppliers.

Chief executive and founder Adam Theobald said the investment marked the next phase of the business. "This investment marks the next phase in the Ordermentum journey, building on our position as the industry's leading platform and accelerating our move into the AI and intelligence capabilities we have always set out to deliver. Five V shares our ambition for the industry, has a strong track record scaling businesses, and brings the experience to help us materially accelerate our impact."

He said structural change in the sector is accelerating. "This industry is moving toward a single, connected way of operating. Data and AI are changing the landscape rapidly."

Ordermentum has spent more than a decade building links between suppliers and hospitality venues. Transactions flowing through its platform generate a growing pool of data that can be used in tools embedded in ordering, pricing, inventory and payments workflows.

For operators working on thin margins, those tools can shape decisions on stock, pricing and timing. The company argues that its role in routine trading activity puts it in a strong position to apply AI to practical operational tasks, rather than offering it as a standalone add-on.

Investor interest

Five V said the investment reflected confidence in both Ordermentum and the market it serves. Australia's food and beverage industry is expected to exceed AUD $130 billion in the coming years, yet much of it still relies on fragmented systems and manual administration.

Five V partner Tim Cooper said the firm had tracked the business for years. "We have followed Adam and the team for many years, and have been impressed by both the team's execution and deep commitment to changing the industry for the better."

He said the sector had grown without sufficient supporting infrastructure. "Hospitality has scaled without the infrastructure to support it in the way other industries have."

Cooper said Ordermentum's role in daily transactions gave it a distinctive opportunity. "Ordermentum is already embedded in how the industry transacts day to day. That creates a rare opportunity to introduce intelligence directly into those workflows. We see this as backing a platform that can become central to how the industry operates."

Theobald said the company sees a broader shift in how hospitality businesses will operate. "We believe the food and beverage industry is entering a new era. As AI transforms how the world works, the industries that bring people together will matter more than ever. Our job is to give hospitality the infrastructure and intelligence it needs to thrive and trade smarter, so businesses can be more sustainable, profitable, and built for the future."

He also signalled a more active approach to dealmaking as the business looks to add products to its network. "We have the customers, now it's time to bring them amazing new products deeply integrated into their existing operations. If you have a great product that offers amazing value to this industry, we want to talk to you."

Theobald said the company intended to move quickly. "The tools are more powerful, the need is clearer, and adoption is accelerating. We intend to move quickly."