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Shutterstock adds two new executives on heels of CEO exit

04 Mar 2020

Shutterstock has today announced the appointments of two new executives, in an expansion to its leadership team.

Avi Muchnick has been hired as chief product officer (CPO) of the content, tools and services technology company, and Jamie Elden has been appointed to the chief revenue officer (CRO) role.

The news comes less than a month after company founder Jon Oringer stepped down as chief executive officer (CEO).

Shutterstock says Muchnick will be responsible for developing and executing the company’s product vision as CPO and will be in charge of enhancing the existing suite of products and creating new products to meet the evolving needs of current and future customers. 

The company says Muchnick will work closely with newly appointed CEO Stan Pavlovsky to deliver on providing adjacent services that enterprise customers require to enhance their workflow.

“Muchnick’s background in design, engineering and operations, coupled with his experience as both a product leader and entrepreneur, will be instrumental in elevating Shutterstock's suite of products for creatives and marketers,” says Shutterstock chief operating officer Stan Pavlovsky.

“His passion for building platforms that enable creative collaboration makes him the ideal executive to lead our product function.”

Muchnick was most recently the CPO at Shapeways, a 3D-printing fulfilment platform and marketplace. 

Prior to that, he was director of products at Adobe where he led the company’s long-term product vision and third-party platform strategy for Adobe’s Creative SDK. 

He also co-founded and served as CPO and Executive Chairman for Aviary (acquired by Adobe Systems) where he built a collaborative creation platform with six multimedia design tools.

As CRO, Jamie Elden will lead Shutterstock’s global enterprise sales team and will be responsible for the company’s sales and revenue growth strategies. 

Shutterstock says Elden is a seasoned sales leader with extensive experience successfully building and growing world-class enterprise sales teams across TV, digital, social, programmatic and over-the-top media.

“Jamie's proven success in driving revenue growth through digital transformation is a natural fit for Shutterstock in its evolution into an end-to-end creative platform,” says Pavlovsky. 

“I am thrilled to have him join our leadership team and look forward to drawing from his expertise in developing new business strategies and leading high-performing sales teams.”

Most recently, Elden served as President of TONIK+, a Los Angeles based AI-driven video creative platform that uses data to inform future content strategies for brands and agencies. 

Previously, he was CRO and head of content at Civic Entertainment, where he worked with Fortune 100 companies on growth strategies driven by the creation of signature platforms. 

Jamie also served as CRO and head of programming for Media General/Nexstar where he led the company’s entertainment-focused strategies.

Both Muchnick and Elden will be based at Shutterstock’s headquarters in New York City.