Simpro launches JustDo AI agent for trade businesses

Simpro Group has launched JustDo, an AI operations agent for trade businesses, across Simpro, AroFlo and BigChange in the US, Australia and the UK.

Designed to handle office administration tasks within the company's field service management software, JustDo can work on customer, quote and job-related tasks. Staff can submit requests in plain English by typing, speaking, or attaching materials such as emails, photos, PDFs or spreadsheets. The system then checks records, prepares draft entries and shows a preview before anything is saved.

The launch comes as trade businesses face pressure to keep up with demand while managing skilled labour shortages and tight margins. Many firms still rely on staff to manually copy information into scheduling and job systems before work can be booked.

Simpro's internal benchmark puts administration at about 18.5 hours a week per business. Average net margins in the sector are about 6%, it said, which can make it difficult for smaller operators to add office staff.

JustDo is being positioned as a way to reduce that workload rather than replace employees. The software is intended to help existing office teams process more work and move jobs to the schedule more quickly.

Admin tasks

The product can turn an emailed repair request into a draft job, check whether the customer already exists in the system and prepare records for review. It can also start a quote from an email, PDF or short text instruction, setting out line items before a staff member approves the entry.

Other functions include creating tasks in bulk, raising purchase orders for jobs that need materials, flagging and archiving inactive customers, and checking completed job cards before they are sent to customers. The system works within a business's own records through platform application programming interfaces and follows each user's existing permissions.

There is no separate tool for customers to connect or maintain, and the product does not replace the underlying field service management system. Every action is previewed, while more sensitive or harder-to-reverse actions require approval.

A side panel shows users what the software is doing and why. Simpro said that design choice reflects concerns among trade businesses about mistakes that could affect customers.

In State of the Trades 2026, a YouGov survey in the UK cited by Simpro, 30% of respondents said customer-affecting errors were their main concern about AI. That helps explain why suppliers in the sector are emphasising review and approval steps rather than full automation.

Market focus

The rollout covers customers using Simpro Lightning, BigChange Lightning and AroFlo Lightning. Simpro Group said the product runs on a credit-based model and is still being developed, with additional features being added in response to customer requests.

Simpro Group serves more than 24,000 trade businesses and 450,000 users across the United States, Australia and the United Kingdom through Simpro, AroFlo, BigChange and ClockShark. Its software is used by contractors and service firms to manage scheduling, dispatch, quoting, invoicing and workforce management.

The launch of an AI assistant focused on office administration reflects a broader push by software suppliers to move beyond generic chat tools into systems that can carry out operational tasks in context. In field service, that means tying requests directly to schedules, job records, customer histories and invoicing workflows.

That approach could be particularly relevant for small and mid-sized contractors, which often lack dedicated back-office teams. By reducing manual re-entry and routine checking, software vendors are trying to give those businesses some of the administrative support that larger national operators can afford to build in-house.

"The trades can't hire fast enough to meet demand, and every hour a technician or owner spends on paperwork is an hour not spent on a job. Just Do gives those hours back, so contractors can take on more work and grow without adding headcount. It also gives the small and mid-sized shops that make up most of the industry back-office support that used to be available only to the biggest national players," aid Fred Voccola, Chairman and Chief Executive Officer of Simpro Group.