Symphony Commerce names Matt Smith as new CEO

Symphony Commerce has announced a bolstered leadership team following a successful investment round and rebrand from Shopblocks.

Matt Smith has been appointed as the new Chief Executive Officer of Symphony Commerce. Smith has previously led Barrett Dixon Bell through a management buyout and transitioned the agency to become fully employee-owned, where he continues to serve as Executive Chairman. Symphony's board has identified Smith as the suitable candidate to deliver on the company's renewed strategic vision, leveraging his significant experience in growing global B2B enterprises.

Kevin Jones, Founder and Chief Technology Officer of Symphony Commerce, commented on the appointment: "We are absolutely thrilled to have Matt stepping into the role of CEO at such an important time for Symphony. Matt's career exemplifies disruptive thinking and entrepreneurial success. His strategic vision and deep understanding of the B2B commerce landscape have already proven invaluable. Now, having him at the helm is nothing short of incredible. We're excited for what's ahead and confident that Matt's leadership will propel Symphony to new heights."

In taking on his new role, Smith has proceeded with strategic appointments, including the hiring of Ella Lim as Chief Financial Officer. Lim brings over 15 years of experience in commercial finance from her previous tenure at Hilti Great Britain. Her experience in financial strategy and process optimisation is expected to be significant in driving Symphony Commerce's financial objectives.

Ella Lim expressed her excitement by stating, "I am delighted to join Symphony Commerce and contribute to its ambitious growth journey. My focus will be on ensuring financial efficiency and providing strategic insights to support the company's mission of delivering best-in-class digital commerce solutions."

Additionally, Hannah Spencer has been promoted internally to join the leadership team as Client Service Director. Spencer expressed her enthusiasm for her new role: "I'm incredibly proud to take on this role at such an exciting time for Symphony Commerce. My passion has always been centred around delivering exceptional client experiences, and I'm thrilled to have the opportunity to lead our client services team into this next phase of growth."

Matt Smith, regarding his appointment and the strategic development of the leadership team, stated: "Joining Symphony Commerce at such a pivotal time is incredibly exciting. Investing in top-tier talent is fundamental to our ambitious growth plans, ensuring we have the right expertise to drive innovation, deliver exceptional value to our clients, and position Symphony Commerce as a true leader in B2B digital commerce."

Symphony Commerce provides a platform for wholesalers, distributors, and manufacturers to develop customised e-commerce sites, customer portals, and product catalogues, aimed at succeeding in the B2B sector. The company's offering addresses the need for platforms that can manage complex pricing strategies, tailored discounts, and personalised experiences for large customer bases. Integration capabilities with various ERP, finance, and marketing software provide these businesses with a unified operational solution.