CFOtech Australia - Technology news for CFOs & financial decision-makers

Andrew Blair stories

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Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
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digital banking
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accounting systems
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ai
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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creative technologies
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social media listening
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social media
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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martech
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cx
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research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
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Data protection: How SMEs can secure online consumers’ trust
Mon, 15th Aug 2022
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privacy
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trust
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consumers
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
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Consumers will stop doing business over data practices
Tue, 2nd Aug 2022
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big data
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bi
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data analytics
Software Advice study reveals privacy concerns of online consumers in Australia. Over half unsure if personal data is secure.