Andrew Blair stories

Andrew Blair is a prolific writer who delves into the complexities of how modern technologies and practices impact small and medium-sized enterprises (SMEs). His interests clearly lie in exploring the intersections of technology, business, and consumer behaviour. For instance, Blair discusses the challenges SMEs face due to copycats on social media, a growing concern in the digital age where ideas and content can easily be replicated.

In terms of technological adoption, Blair examines the integration of generative AI in workplaces, highlighting its increasing prevalence in Australian businesses. He often turns a critical eye towards the strategic decisions companies make regarding technology investments and the protection of consumer data. Consumer trust, data protection, and the investment in social media are recurrent themes in his columns, signifying his focus on the operational strategies of SMEs amidst evolving digital landscapes and consumer expectations. His analysis provides keen insights into how businesses are navigating these complexities to build loyalty and secure consumer trust.