Black Friday stories
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_acf33c3cc1d595908d3e.webp)
UK marketers adopt AI for Olympics strategies, study reveals
2 days ago
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_de65c6f00233c9192378.webp)
Online shopping sees surge in parcel theft claims in Australia
Last week
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online shopping
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black friday
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electronics
Parcel theft claims in Australia have more than doubled, due to the surge in online shopping, a trend that intensified during the COVID-19 pandemic.
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
How to optimize your brand’s eCommerce site around key online shopping days
Last week
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_9c1ff47c69c1e921527f.webp)
Gen Z shows more optimism & plans to spend big in Q4
This month
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gen z
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black friday
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millennials
Gen Z's optimism and spending power spike in UNiDAYS report, highlighting a shift in mood and loyalty trends for the year's final quarter. Brands, take note!.
![Story image](../../../../../uploads/story/2024/04/02/preview_img-EIgy3DVOOUW6l79jkENFqioH.webp)
Commercetools recognises 65% ARR growth, credits B2B expansion
Tue, 2nd Apr 2024
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commerce systems
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martech
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cartech
Commercetools sees 65% growth in ARR, attributing success to B2B expansion including prominent partnerships with Fortune 500 companies like Volkswagen and BMW.
![Story image](../../../../../uploads/story/2024/03/20/preview_img-VRVR2OaTdsZ8GjVMQcVTnmrv.webp)
Australian traditional PC market shrinks by nearly 10% in 2023
Wed, 20th Mar 2024
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personal computing devices
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christmas
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pc market
A steep 9.8% contraction hit Australia's traditional PC market in 2023, amid inflation-related woes, impacting notably desktops and notebooks, IDC report reveals.
![Story image](../../../../../uploads/story/2024/03/20/preview_img-MrXp4PHql4hQzKHf625GYmMy.webp)
Australia's smartphone market dips 6%, Apple & Google dominate
Wed, 20th Mar 2024
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smartphones
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personal computing devices
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apple
Amid a 6% YoY dip in Australia's smartphone market, Apple and Google's new releases drive a QoQ rise of 14.2%, while the average selling price experiences a 7.1% surge.
![Story image](../../../../../uploads/story/2024/03/05/preview_img-kRbesj3e5KX25nGCKPuh4vI2.webp)
Australians turn to discounts amid rising living costs
Tue, 5th Mar 2024
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cleantech
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electronics
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black friday
Amid rising living costs, Australians are to depend more on promotional deals and discounts in 2024, with spending reductions expected across industries.
![Story image](../../../../../uploads/story/2024/01/29/preview_img-L1MSMAdKtLwTMIp8eXuRElwI.webp)
Distil.ai reveals UK shopping habits shift post-Christmas
Mon, 29th Jan 2024
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data analytics
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shopping
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big data
Analysis of shopping data by Distil.ai exhibits a surge in UK consumer spending post-Christmas, displacing Black Friday as the most profitable sales period and signalling a shift in habits.
![Story image](../../../../../uploads/story/2024/01/29/preview_img-5nTRGhxOCUO0vqkYxftXDkXj.webp)
Unicommerce reveals 18.7% surge in India's Republic Day 2024 sales
Mon, 29th Jan 2024
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sales
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online shopping
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black friday
India's Republic Day 2024 sales marked an 18.7% rise in e-commerce orders via major enablement platform Unicommerce, driven by increased consumer enthusiasm for online shopping and impactful nationwide campaigns.
![Story image](../../../../../uploads/story/2024/01/24/preview_img-0OlbJNuAhAXAagSnAOyaWpq2.webp)
Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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data analytics
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martech
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cdp
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
![Story image](../../../../../uploads/story/2024/01/16/preview_img-PfuYgE7uni7dcxbiu9S2W1Tn.webp)
OneTap Loyalty revolutionises retail with payment card-integrated rewards
Tue, 16th Jan 2024
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cx
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martech
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christmas
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
![Story image](../../../../../uploads/story/2024/01/10/preview_img-IuJI1oPMJkhSUcRJ5RrVulUC.webp)
Cloudflare reports rise in API threats & DDoS shifts
Wed, 10th Jan 2024
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firewalls
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gaming
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advanced persistent threat protection
New report warns of a rise in API-based cyber threats as businesses digitise, alongside escalating DDoS activities targeting specific sectors and regions.
![Story image](../../../../../uploads/story/2024/01/10/preview_img-mLXLbUtXc5m7inhLTor0T6oB.webp)
Rise in DDoS attacks & API security threats in 2023
Wed, 10th Jan 2024
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ddos
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partner programmes
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ai
Cloudflare's reports highlight the spike in DDoS attacks amid conflict in Palestine and Israel, and the growing security threats posed by 'shadow APIs'.
![Story image](../../../../../uploads/story/2024/01/08/preview_img-nnMeMRcsNJv9JDi1BkYhquj8.webp)
US holiday online retail surges to USD $222.1 billion amid difficult economy
Mon, 8th Jan 2024
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data analytics
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big data
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bi
US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.
![Story image](../../../../../uploads/story/2023/12/29/preview_img-oSwdcrhHlDpHFJapnymmjL0L.webp)
Boxing Day sales reign supreme for Kiwi online shoppers
Sat, 30th Dec 2023
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christmas
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black friday
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nz
Boxing Day beats Black Friday and Cyber Monday as favourite for bargain hunting among Kiwi online shoppers, with site visits to New Zealand's PriceMe.co.nz rising 11%.
![Story image](../../../../../uploads/story/2023/12/21/preview_img-cqQdYuzK3kczInG9MYLYvsks.webp)
Accelya spearheads NDC momentum, enabling over 50% of 2022's transactions
Thu, 21st Dec 2023
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data analytics
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martech
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cdp
Accelya leads the way in New Distribution Capability (NDC), enabling over half of 2022's global NDC transactions.
![Story image](../../../../../uploads/story/2023/12/08/preview_img-X9R7QZjPQrJ3ClQVzZhizOfM.webp)
Black Friday sales surge signals boom in early Christmas shopping
Fri, 8th Dec 2023
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sales
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black friday
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christmas
In 2023, Black Friday sales experienced growth, yet the most significant rise was observed in the days and weeks leading up to the event, according to Visualsoft.
![Story image](../../../../../uploads/story/2023/12/06/preview_holidays.webp)
Unwrapping success: The golden rules of holiday retailing
Wed, 6th Dec 2023
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martech
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cx
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omnichannel
In this challenging environment, omnichannel retailers must find ways to stand out and offer something exceptional.
![Story image](../../../../../uploads/story/2023/12/05/preview_img-A8J1UnEZD1tNTpQlRuFL5EkK.webp)
Reviewing Black Friday trends offers insights for future retail strategies
Tue, 5th Dec 2023
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cx
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data analytics
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martech
Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.