Branding stories

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.

Six Degrees refreshes its brand with a human-first recruitment message, arguing experienced consultants still matter more than automation in senior hiring.

AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Lander & Rogers opens applications for its 2026 LawTech Hub, a six‑month, equity‑free accelerator for AI and legal tech startups worldwide.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.