CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

Branding Stories

Australian Stories

Branding stories

How custom cupcakes bring personality to every celebration
Marketing Technologies

How custom cupcakes bring personality to every celebration

Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.

By Dominic Vivarini • 5 min read • Last month

Global Stories

Branding stories

NTT DATA launches AI agent for consumer goods planning
Data Protection

NTT DATA launches AI agent for consumer goods planning

Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • This month
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Last month
TechDay sets headshot standards for byline submissions
Digital Media

TechDay sets headshot standards for byline submissions

Contributors face tighter image rules as the platform seeks a more consistent, professional look across bylines, op-eds and press materials.

By Mark Tarre • 2 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Apr 2026

Stories from Other Regions

Branding stories

The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Landmark Technologies names Adrian Kelly as Sales Director
Digital Transformation

Landmark Technologies names Adrian Kelly as Sales Director

The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last week
Shakepay opens Canada waitlist for physical prepaid card
Crypto

Shakepay opens Canada waitlist for physical prepaid card

Customers can move up the queue by tapping a virtual card in shops, as Shakepay uses a points game to roll out its new prepaid card.

By Karen Joy Bacudo • 3 min read • Last month
Bossit launches Start-up Navigator for NZ small firms
Fintech

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Indian tech leaders call for resilient AI & marketing
Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • Last month
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Last month
Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • Last month
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026