Branding Stories - Page 4

Australian Stories

Branding stories

Six costly mistakes putting new Australian start-ups at risk

Rising costs and tighter conditions are exposing six avoidable mistakes that could sink Australia's newest start-ups within their first year.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026

Customer Experience

Australian firms value branding but fail to invest with discipline

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Customer Experience

Australian CEOs value branding but lack structured investment

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025

Global Stories

Branding stories

Manufacturing

Crompton crowned world's top ceiling fan maker by 2024

Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

By Kaleah Salmon • 3 min read • Thu, 29th Jan 2026

Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026

Software-as-a-Service

Syspro maps AI-led overhaul, M&A push and new brand

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026

Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026

Management

Dave Clark founder dies after long design career

New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.

By Sean Mitchell • 3 min read • Tue, 20th Jan 2026

Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026

Robotics

ECOVACS debuts full-scenario home robots & LilMilo at CES

ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.

By Sofiah Nichole Salivio • 5 min read • Tue, 13th Jan 2026

Marketing Technologies

Canva backs 'Imperfect by Design' trend in 2026 report

Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026

Unified Communications

Exclaimer nears USD $100 million ARR with global push

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026

Data Protection

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

By Sean Mitchell • 5 min read • Sat, 13th Dec 2025

Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025

Data Analytics

Acuity Analytics unveils new brand, expands AI & data services

Acuity Knowledge Partners rebrands as Acuity Analytics, expanding AI and data services to support over 800 clients with advanced tech and human expertise.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025