CFOtech Australia - Technology news for CFOs & financial decision-makers

Creative Technologies stories - Page 3

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Generative AI driving surge in business AI adoption, study finds
Tue, 11th Jun 2024
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data analytics
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ai
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ai agents
Pegasystems reveals new research showing creative generative AI is driving the adoption of analytical AI decisioning tools among global enterprises.
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UK businesses see 449% rise in AI spending with ChatGPT leading
Fri, 7th Jun 2024
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fintech
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spend management
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productivity
UK businesses have ramped up their AI spending by 449% in Q1 2024, with 63% of investments directed at OpenAI's ChatGPT.
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NVIDIA unveils AI assistant tech & advanced RTX laptops
Thu, 6th Jun 2024
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ai
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asus
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google
NVIDIA reveals groundbreaking AI assistant tech and cutting-edge RTX laptops at Computex 2024, promising enhanced gaming, application experiences, and content creation.
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FUJIFILM to launch X-T50 mirrorless camera in New Zealand
Wed, 5th Jun 2024
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nz
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fujifilm
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deep learning
FUJIFILM will launch the X-T50 mirrorless camera in New Zealand, featuring a 40.2MP sensor, advanced autofocus, and unique Film Simulation modes.
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M-Cube debuts 'Green Signage' to cut energy use by half
Fri, 31st May 2024
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power / energy
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cleantech
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carbon footprint
M-Cube has launched its 'Green Signage' protocol, promising to cut digital signage energy use by up to 50%, aligning with new EU sustainability regulations.
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AI in media & entertainment market to reach USD $51.37 billion
Wed, 29th May 2024
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data analytics
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digital transformation
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digital entertainment
The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.
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Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite
Fri, 24th May 2024
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ai
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learning
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nz
ASUS has released the AI-powered Vivobook S 15, a collaboration with Microsoft and Qualcomm, now available for pre-order in Australia.
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Intel's new Lunar Lake processors to power 80+ laptop designs
Tue, 21st May 2024
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digital entertainment
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gaming
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ai
Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.
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SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Fri, 17th May 2024
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ai
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safety
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singapore
Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.
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Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Thu, 16th May 2024
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heineken
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content creation
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gartner
Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.
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AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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strategy
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social media
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
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Andrew Swinand appointed new CEO of Inspired Thinking Group
Tue, 14th May 2024
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martech
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content creation
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creative technologies
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
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Alteryx uncovers public vs business opinion of GenAI in new study
Thu, 9th May 2024
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ai
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content creation
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apac
Alteryx genAI perception study reveals 80% of businesses see value in generative AI, whilst 43% of the public remains sceptical, expressing fears over its future use.
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Apple rolls out Final Cut Pro for iPad 2 with AI enhancements
Wed, 8th May 2024
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digital entertainment
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personal computing devices
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final cut pro
Apple launches Final Cut Pro for iPad 2, featuring AI advances, support for external drives, enhanced editing tools, and novel effects, transforming video creation workflows.
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Hands-on review: Go Pro Hero 12 Black + handler and Enduro batteries
Wed, 8th May 2024
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reviews
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connectivity
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gadgets
Surpassing boundaries of action camera capabilities, the GoPro Hero 12 Black enhances user experiences with advancements in video quality, stability, connectivity, and durability.
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Adobe unveils innovative Firefly Image 3 AI model at MAX London
Wed, 24th Apr 2024
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martech
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ai
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photoshop
Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
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Adobe unveils advanced creative control in fresh Photoshop update
Wed, 24th Apr 2024
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ai
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martech
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photoshop
Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.
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Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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ai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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How esports is improving career prospects for growing numbers of students
Wed, 17th Apr 2024
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gaming
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edutech
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digital entertainment
Esports' integration into curricula is elevating students' career prospects by equipping them with crucial transferrable skills like teamwork, communication, and critical thinking, and exposing them to a myriad of job opportunities.
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MPs voice unease over AI's impact on UK creative industry
Mon, 15th Apr 2024
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physical security
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ai
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intellectual property
UK MPs voice concern over the negative effects of unregulated AI on the creative sector, pushing for government intervention to modernise copyright laws benefitting large tech corporations.